TKO Sales!. Ten Knockout Strategies for Selling More of Anything. Dave Anderson

Аннотация:

Practical business guides that pull no punches Dave Anderson's TKO series presents no-nonsense, down-in-the-trenches management strategies that work in the real world of business. Each of the three informative books in this series offers easy-to-follow, step-by-step guidance on developing the specific skills great managers need. These quick and to-the-point guides feature detailed techniques and effective strategies presented in user-friendly chapters that are packed with checklists, examples, and practical resources. In each book, readers will find real-world advice in a fast and powerful format that includes: Words of Wisdom or «Right Hook Rules»-bite-sized memorable quotes Case Studies or «Opening Bell» Stories-real-life business lessons Effective Strategies or «Left Hook Laws»-all-meat, no-fat business strategies Incisive or «Standard Eight Count» Questions-insightful inquiries that prompt the reader to action Quick or «Knockout» Summaries-bullet points that sum-up each chapter and offer easy reference