Jorma Ollila

Against All Odds


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      A terrific, refreshing memoir – a compelling story well told. The story of Jorma Ollila is the story of Nokia, among the most improbable and astonishing technology success stories at the turn of the 21st century. Nokia and Ollila also had their share of failures, which are candidly acknowledged, including the most recent past. But Ollila reminds us not to count Nokia out, echoing Muhammed Ali’s assertion that “impossible is just an opinion.”

       — John Thornton, Chairman of the Board, Brookings Institution, Professor and Director of Global Leadership, Tsinghua University in Beijing, and former President of Goldman Sachs

      Jorma Ollila has written more than a memoir and more than a boardroom saga. He captures the spirit of his fellow Finns – a rugged, talented, independent-minded, and venturesome people who have put their small country in the vanguard of globalization. He brings candor, wry wit, sharp insights, and narrative verve to the crucial role in making Nokia, founded as a pulp mill in the mid-nineteenth century, an innovative leader of twenty-first century commerce and the digital revolution. A great read by an true citizen of the world.

       — Strobe Talbott, President, Brookings Institution, and former director of the Yale Center for the Study of Globalization, U.S. Ambassador-at-large, and U.S. Deputy Secretary of State

      Nokia: Where it all went wrong, by the man who made it the world’s biggest mobile company. The biography of Jorma Ollila, CEO of Nokia during its stratospheric rise, offers glimpses from inside the company as it underwent massive change. The book, co-written with Harri Saukkomaa, focuses on Ollila’s achievements, his ambitions, and overcoming adversity.

       — Olli Sulopuisto, ZDNet

      Interesting inside story from the CEO. Ollila’s career as the leader of Nokia was exceptionally long and triumphant. It was interesting to read the background of strategic decisions and changes we’ve seen during the years. Ollila also said that besides decisions, luck and turbulence of markets made Nokia succesful – and that same turbulence also plummeted Nokia’s mobile phone business.

       — Jari Pirhonen, Security Director, Samlink, Goodreads

      The book is very well written, which makes it very readable. And the work is surprisingly open. It shows the mistakes made by the company, which no one could have avoided. The book is definitely worth reading.

       — Paavo Vasala, Media Week

      Like reading a detective story.

       — Seija Telaranta, Talking About Leadership

      [Against All Odds] will undoubtedly become one of Finland’s economic history classics. That’s why it is worth reading even now.

       — Eeva-Leena Vaahtio, Ph.D., author of Recruiting Success and More Out of Life

      Nokia’s former CEO, Jorma Ollila’s biography offers an excellent overview of how Finland’s first international brand was born and how it crashed. The book should be read in parallel with the Jobs biography.

       — Seppo Mölsä, Managing Editor, Rakennuslehti (Building Journal)

      One of the most fascinating stories in Finland’s recent history is the rapid rise of Nokia, thanks to the establishment of its mobile phones as a global brand in the 1990s, the decline in the company’s success in the 2000s, and its eventual abandonment of mobile phones. The boom was personified by the company’s talented CEO Jorma Ollila. His interesting memoirs are readily accessible to a non-specialist readership.

       — Juha Honkala, Books from Finland: A Literary Journal

      The book is actually quite exciting to read.

       — Matti Mattila, Wizzit Magazine

      The book is very good and recommended. It has a lot to offer all those interested in management.

       — Pauli Forma, Director of Working Life Services, Keva

      US edition published by Maven House Press, 4 Snead Ct., Palmyra, VA 22963; 610.883.7988; www.mavenhousepress.com.

      US edition copyright ©2016 by Jorma Ollila and Harri Saukkomaa. All rights reserved.

      US edition published by agreement with Jorma Ollila, Tekir Oy/Harri Saukkomaa and Elina Ahlback Literary Agency, Helsinki, Finland.

      Mahdoton menestys: Kasvun paikkana Nokia

      Copyright ©2013 Jorma Ollila, Tekir Oy/Harri Saukkomaa ja

      Kustannusosakeyhtiö Otava

      Original edition published by Kustannusosakeyhtiö Otava, 2013

      While this publication is designed to provide accurate and authoritative information in regard to the subject matter covered, it is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. — From the Declaration of Principles jointly adopted by a Committee of the American Bar Association and a Committee of Publishers and Associations

      Library of Congress Control Number: 2016932950

      ePUB ISBN: 978-1-938548-73-4

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      CONTENTS

      20. Black Monday

      21. The Finance Director Gets Down to Work

      22. Spend, Spend, Spend

      23. Annus horribilis

      24. The Leader Departs

      25. Preparing to Lead

      26. The Finance Director Hits the Shop Floor

      27. Taking Production Seriously

      28. The Miracle of the Mobile

      29. The