Информация о книге:
Автор книги: Jay Levinson Conrad
Жанр: Маркетинг, PR, реклама
Издательство: Ingram
Серия: Guerrilla Marketing
Год издания: 0
isbn: 9781613080474
Аннотация:
Internationally renowned marketing expert Jay Conrad Levinson and co-author Al Lautenslager offer a hands-on workbook in the famed Guerrilla Marketing series. Designed for use either as a stand-alone tool or as a supplement to Guerilla Marketing in 30 Days, this interactive workbook provides practical exercises that deliver a customized, action-oriented marketing plan. Easy to use, the workbook is completely page driven. Specific components of a marketing plan are produced upon completion of each exercise.