Группа авторов

Corporate Diplomacy

Информация о книге:

Автор книги: Группа авторов

Издательство: John Wiley & Sons Limited

Серия:

Год издания: 0

isbn: 9780470858004

Аннотация:

Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real-life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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