Digital Human. Группа авторов

Аннотация:

Digital Human explores the way in which human and business relationships are changing in this digital age, and provides clear lessons on how to evolve existing businesses to be digital businesses relating to their digital human customers. Specifically, this book explores what the fourth age of humanity means for business, banking, society and government. The themes explored include how bitcoin and the network are altering and challenging government and control mechanisms; the rise of global digital giants and how the Chinese giants are far more imaginative than their American counterparts; the rise of the most fundamental innovations being notable in Sub-Saharan Africa, the Philippines and other emerging markets, and how these markets will educate those of Europe and America over time; and the challenge to govern a globalized world when we live in nation states. The book concludes with the world’s first in-depth English case study of Ant Financial and Alipay, the largest payments processing company on Earth. The company has a stated ambition of bringing onboard all of those people excluded from financial services today.