Информация о книге:
Автор книги: Группа авторов
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
Год издания: 0
isbn: 9780470856437
Аннотация:
This book describes a marketing and design approach called «total design,»which is about not only making but marketing and promoting a good or service both successfully and profitably. It offers an integrated, holistic approach to the whole process. It's integrative because the design,marketing, and branding must give a clear and consistent story about the product. It's holistic becuase «total design» engages consumers on all levels.