Информация о книге:
Автор книги: Kevin Herbert
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
Год издания: 0
isbn: 9780470391099
Аннотация:
A tough, challenging, and eventful journey is outlined in this cutting-edge business story. Greg, the company President, uses the latest edition of the trusted industry standard, The Oliver Wight Class A Checklist for Business Excellence, to transform his business from mediocrity to industry leading performance. What he learns about senior management responsibilities and behaviors drives him to achieve outstanding rewards and benefits, not the least of which is his company's survival.