Информация о книге:
Автор книги: Группа авторов
Жанр: Маркетинг, PR, реклама
Издательство: John Wiley & Sons Limited
Год издания: 0
isbn: 9780470856598
Аннотация:
Using the attributes from real managers and directors who have built successful brands, this book offers a practical program of «workouts» that analyze the fundamental reasons behind the success of brands across a range of business areas. It will help brand managers ensure the healthy life of their brands by focusing on the attitudes, behaviors, and techniques that make sustained brand growth happen.