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Exploring Evaluative, Emotive
and Persuasive Strategies in Discourse
Exploring Evaluative, Emotive and
Persuasive Strategies in Discourse
Editors:
ANTONIO GARCÍA-GÓMEZ & MERCEDES DÍEZ-PRADOS
UNIVERSITAT DE VALÈNCIA
2018
ENGLISH IN THE WORLD SERIES
GENERAL EDITOR
Antonia Sánchez Macarro
Universitat de València, Spain
ADVISORY EDITORIAL BOARD
Professor Enrique Bernárdez
Universidad Complutense de Madrid, Spain
Professor Anne Burns
Macquarie University, Sydney, Australia
Professor Angela Downing
Universidad Complutense de Madrid, Spain
Dr Martin Hewings
University of Birmingham, Great Britain
Professor Ken Hyland
University of East Anglia, Norwich, Great Britain
Professor James Lantolf
Penn State University, Pennsylvania, USA
Professor Michael McCarthy
University of Nottingham, Great Britain
Professor Eija Ventola
University of Helsinki, Findland
© Antonio García-Gómez y Mercedes Díez-Prados
© 2018 by the Universitat de València
Design and typeset: Celso Hdez. de la Figuera
Cover design by Pere Fuster (Borràs i Talens Assessors SL)
ISBN: 978-84-9134-322-6
CONTENTS
Exploring Evaluative, Emotive and Persuasive Strategies in Discourse: Introductory Remarks
Antonio García-Gómez & Mercedes Díez-Prados
PART 1 A CROSS-LINGUISTIC APPROACH
2 With Two Colours: Multimodal Persuasion in Socio-political Posters
3 Sentimiento atlético: Persuasion and Emotion at Play
4 When It Takes Two to Scare One: Managing Fear Appeals in Triadic Dialogues in Health Care Settings
PART 2 A FUNCTIONAL AND SOCIO-COGNITIVE APPROACH
6 Romantic Homosexual Male Construction of Identity in Love Song Lyrics
8 Digital Storytelling and the Art of the Emotional Appeal: the Case of Despite My Fears
Notes on Contributors
IONUT ALECSANDRU received his Bachelors of Arts in English Studies in 2016, and his Masters in TEFL in 2017, both from the Universidad de Alcalá de Henares, Madrid, Spain. Ionut is passionate about the study of the English language, gender studies as well as argumentation and persuasion strategies. He currently works as an ESL teacher in Alcalá de Henares.
ISABEL ALONSO BELMONTE is an Associate Professor at the University Autónoma de Madrid (Spain). Her research concerns media discourse analysis, multimodality and the description of the discourse structure across genres. She has many publications in edited books and in different prestigious journals such as Text & Talk, Journal of Pragmatics, Language & Communication and Discourse & Communication.
MARTA BEGOÑA CARRETERO LAPYERE is Associate Professor of English linguistics at the Universidad Complutense, Madrid, where she lectures in semantics, pragmatics and functional linguistics. She authors over 50 publications, mainly in the areas of modality and evidentiality, in Spanish and international journals. Part of her research concentrates on theoretical and conceptual issues, while other works are more descriptive, covering English-Spanish contrastive analyses. Most of her research is based on authentic corpora. She is co-editor of a number of books, such as English Modality: Core, Periphery and Evidentiality (2013), Evidentiality Revisited (2017) and Evidentiality and Modality in European Languages (2017).