Business Plans For Dummies. Paul Tiffany

      

Business Plans For Dummies®, 3rd Edition

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      Library of Congress Control Number: 2022930647

      ISBN 978-1-119-86637-4 (pbk); ISBN 978-1-119-86638-1 (ebk); ISBN 978-1-119-86639-8 (ebk)

      Business Plans For Dummies®

      To view this book's Cheat Sheet, simply go to www.dummies.com and search for “Business Plans For Dummies Cheat Sheet” in the Search box.

      Table of Contents

      1  Cover

      2  Title Page

      3  Copyright

      4  Introduction About This Book Foolish Assumptions Icons Used in This Book Beyond the Book Where to Go From Here

      5  Part 1: Getting Started with Business Plans Chapter 1: Preparing to Do a Business Plan Identifying Your Planning Resources Assembling Your Planning Team Putting Your Plan on Paper or in Cyberspace Chapter 2: Understanding the Importance of a Business Plan Bringing Your Ideas into Focus Understanding the Planning behind the Plan Satisfying Your Audience Chapter 3: Setting Off in the Right Direction Understanding Why Values Matter Clarifying Your Company Values Creating Your Company’s Vision Statement Chapter 4: Charting the Proper Course Creating Your Company’s Mission Statement Introducing Goals and Objectives Minding Your Own Business: Setting Goals and Objectives

      6  Part 2: Describing Your Marketplace Chapter 5: Examining the Business Environment Understanding Your Business Analyzing Your Industry Recognizing Critical Success Factors SWOT: Preparing for Opportunities and Threats Chapter 6: Slicing and Dicing Markets