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Table of Contents
1 Cover
5 Preface
7 Chapter 1: Free Enterprise and Wealth Creation In the Beginning Is the Idea Unicorn Likelihood Odds of Success The Six Variables Notes
8 Chapter 2: Daymond John and the First Variable Accountants vs. Entrepreneurs Variable #1: Business Investment Note
9 Chapter 3: The Capital Stack and Two More Variables The Right Side Other People's Money (OPM) Variables #2 and #3: Amount and Cost of OPM Cost of Capital vs. Cost of Equity Capital Stack Assembly Equity Sourcing Notes
10 Chapter 4: Three More Variables and Voilà! Variable #4: Sales Variable #5: Operating Profit Margin Variable #6: Annual Maintenance Capital Expense Putting the Six Variables Together Gordon Growth Model Equity Valuation The Miracle of Compounding Dissecting Investment Returns
11 Chapter 5: The Value Equation EVA and EMVA Making the V-Formula Even Simpler Solving for Other V-Formula Variables V-Formula Data Tables Note
12 Chapter 6: Business Model Evaluation STORE Capital The FAANGs Notes
13 Chapter 7: Pulling the Corporate Efficiency Levers Operating Efficiency (O) Asset Efficiency (A) Capital Efficiency (C) Six-Shot Economics Note
14 Chapter 8: Choosing from Your OPM Options Designing Your Own OPM Leasing Creating a Model to Evaluate OPM Options Real Estate as an Investment Note
15 Chapter 9: Opportunity Cost Some Opportunity Cost Illustrations Creating a Model to Evaluate Real Estate Lease Opportunity Costs
16 Chapter 10: The Final Form of OPM OPM Equity Sustainable Growth Rate Taking on OPM Equity Deciding How Much OPM Equity to Use Creating a Five-Year Model Sweetening the Deal OPM Equity Flavors OPM Equity Considerations Note
17 Chapter 11: A Look at Public Companies Determining Public Stock Equity Returns Walmart Note