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Darian Rodriguez Heyman
Nonprofit Fundraising 101
“Good stuff! A great, incredibly helpful tool for any cause looking to raise money, online or off.”
“It's not often you find such a distinctive twist on the world of fundraising. Professionals – and lead volunteers – will find this to be a practical, global, source of reference.”
“This must-have book provides a comprehensive breakdown of the strategies and tactics necessary to raise the financial resources essential to bring about the changes we seek.”
“Nonprofits and charities around the world struggle to secure the support needed to maximize impact, but that just got a bit easier thanks to the very practical lessons in Nonprofit Fundraising 101.”
“Nonprofit fundraising is really, really hard, and almost every nonprofit can use a lot of help with it. This book makes it easier by getting together a lot of useful, effective how-to information.”
“This book is a gift to nonprofit leaders and fundraisers around the world!”
“Billions of dollars of support flow to nonprofits around the world every year, and this book will help ensure your cause secures the resources it needs to thrive.”
“Nonprofits are fueled by two things: passion and money. Nonprofit Fundraising 101 helps show how the two come together and offers a quick intro for the beginner, or a deep dive for the experienced fundraiser.”
“By providing a step-by-step framework for fundraising success across all disciplines, this book makes a much-needed contribution to those dedicating their lives to social change.”
“Whether you are a volunteer, board member, or executive director, Nonprofit Fundraising 101 is a complete guide to the do's and don'ts of effective fundraising. I don't just recommend it – I'm using it.”
“This is an impressive collection of experts and practitioners, all with ideas and strategies proven by real experience. I'm thrilled to see this compendium of resources available to the nonprofit sector and know every fundraiser and executive director will soon have it on his or her desk!”
“When nonprofits consider launching social enterprises to supplement charitable income with earned revenue, Nonprofit Fundraising 101 provides an expert overview of the key factors for leaders and boards to think through at the outset.”
“Nonprofit Fundraising 101 is a wonderful new tool as to ignite your Changemaker™ skills into action!”
“Social entrepreneurs at all levels of experience can benefit from this thorough text, which unlocks the secrets to earning more income and raising more capital for your cause.”
“If you want to be a force for good in the world, fundraising is essential to furthering your cause. Nonprofit Fundraising 101 is an extraordinary resource, full of practical advice and wisdom gleaned from numerous sector experts. It has everything you need to succeed, all in one place.”
“Beyond covering the traditional fundraising basics, Nonprofit Fundraising 101 does a great job clearly breaking down the secrets to success for groups interested moving into the digital age.”
“This book provides nonprofits and social entrepreneurs around the world with a new, powerful tool.”
“An absolute must-read for anyone who is any way involved in fundraising.”
“It's not easy changing the world, but this book gives nonprofits and fundraisers a huge edge in the quest for impact.”
“If you're looking to build the fundraising capacity of your organization, this book is a great starting point and offers a single point of entry for success.”
“This book provides a helpful set of easy to understand and implement fundraising tips and tools. It is the perfect follow-up to Nonprofit Management 101.”
“This book holds the key to catapult your mission forward. After working with social entrepreneurs in more than 100 countries, rarely have I come across a resource so useful and robust.”
“Heyman offers a comprehensive approach to fundraising that is practical, helpful, and relevant to current issues. With many helpful tips, excellent examples, and relevant case studies, any reader will find this to be a valuable fundraising resource.”
Cover design: Wiley
This book is printed on acid-free paper.
Copyright © 2016 by Darian Rodriguez Heyman. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts in preparing this book, they make no representations or warranties with the respect to the accuracy or completeness of the contents of this