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Proven Marketing Tips for the Successful Cat Breeder
Volume 1 in the Felines by Design Series
by Jasmine Kinnear Successful Cat Breeder, Feline Behavior Consultant and Cattery Management & Marketing Mentor
CCB Publishing British Columbia, Canada
Proven Marketing Tips for the Successful Cat Breeder
Copyright © 2006 by Jasmine Kinnear
ISBN-10 0-9739050-0-X
ISBN-13 978-0-9739050-0-7
First Edition
Library and Archives Canada Cataloguing in Publication
Kinnear, Jasmine, 1953-
Proven marketing tips for the successful cat breeder / Jasmine Kinnear.
(Felines by design series ; v. 1)
ISBN 0-9739050-6-9
1. Cats--Marketing. 2. Cats--Breeding. I. Title. II. Series: Kinnear,
Jasmine, 1953- Felines by design series ; v. 1
SF442.7.K56 2006 636.7'0887'0688 C2006-900175-8
Extreme care has been taken to ensure that all information presented in this book is accurate and up to date at the time of publishing. Neither the author nor the publisher can be held responsible for any errors or omissions. Additionally, neither is any liability assumed for damages resulting from the use of the information contained herein.
All rights reserved. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording or otherwise without the express written permission of the publisher. Printed in the United States of America and the United Kingdom.
Publisher: CCB Publishing
British Columbia, CANADA
e-mail: [email protected]
Web site www.confessionsofacatbreeder.com
Dedication
This book is dedicated with love to my mother Ruth.
Thank you for your financial assistance in purchasing
Chantal and Tara my first two breeding felines.
Table of Contents
Jasmine’s Confession of Finding Her Mentor
Successful and Proven Selling Techniques
Jasmine’s List of Absolute Do’s and Don’ts
Publications & Services from Jasmine Kinnear
How to Contact Jasmine Kinnear
Introduction
Whether as a novice or an established cattery it becomes necessary to distinguish yourself from the many catteries in your breeding area. Proven Marketing Tips for the Successful Cat Breeder is a valuable insider’s guide to promoting your cattery and achieving success within the closed Cat Fancy World. These valuable marketing secrets will provide many unique ideas which will soon have other breeders taking notice. You will leave your competition at a loss by your newly acquired breeding and marketing skills. This publication will aid you in making your cattery both a productive and successful one.
As you read this book you will discover that my approach differs from those found in other cat breeding books. I have not attempted to produce an encyclopedic list of the many breeds of felines available for sale in the world. Many other authors have already completed this task. Instead I have assembled a combination of intriguing and useful facts. You will also discover seldom revealed secrets acquired from my two decades of experience in breeding, selling, and the study of behavior in felines.
This is the first volume in the Felines by Design series. It is an uplifting, spiritual and inspiring journey of discovery that will guide you through the Cat Fancy World and beyond.
Whether as a breeder or purebred kitten buyer you will gain insight and strength through this series of publications. A successful breeder for over 20 years, these truly are Confessions of a Cat Breeder.
When you love what you do, positive energy will be projected and you will attract success.
A cattery will be a success when the breeder truly loves her cats.
No matter where you are in the world, sound marketing principles cannot be taken for granted when you have the desire to excel as a breeder. The value in purchasing this publication is in the future success of your cattery business.
There are cat lovers and cat breeders. A buyer can tell the difference. A good breeder is both.
Please refer to the Glossary of Breeder Jargon at the conclusion of this book. You will find the information quite useful when communicating with established breeders and in the daily operation of your cattery. You may also discover a few jewels of wisdom.
Who Is Jasmine Kinnear?
When Jasmine began her cattery the closed society of breeders in her area would not share information. Despite contacting a number of breeders she was prevented from purchasing cats to use within her breeding program. She was forced to search elsewhere and learned through trial and error