“The Synergy Strategic Planning process was clear, concise, to the point, and easy to implement. It powered up our management team with a clearer vision, revitalized our values, and put everyone on the same page. It was awesome!! If you want to clearly define your mission and move toward success with confidence, this book is the perfect guide. It ‘s easy to read, and it ‘s full of great examples. Get it today!”
Jeffrey Pitzer, Executive Vice President, GreenLife Solar
“The Strategic Planning Retreat was powerful, and eye-opening. It educated my team to think strategically and that helped us to clarify our vision, understand the importance of our core values, and focus on the main financial drivers of our business. It was a turning point for us.”
Erika De La Fuente, Winkir Corporation
“This book is an exceptional guide that will help any business achieve clarity and focus. It is detailed, to the point, and well written. I highly recommend it.”
Glenn Noreen, Barrack Obama Charter School
“The Strategic Planning Retreat was a turning point for us. We have grown even in a tough market by using the steps in the program. We are in new markets abroad and nationally. I strongly recommend this book and program.”
Lisa Klang, President, Klang and Associates
“Alexander’s Synergy program has been an outstanding success for ISI. The Synergy Strategic Planning Retreat brought our entire team on the same page. Our leadership team is still highly motivated, and we achieved several of our business goals using the Synergy tools and models. This book is an outstanding reference guide for management groups. I highly recommend it!”
Scott Grugel, Divisional President, Interior Specialists, Inc.
CHRIS ALEXANDER
SYNERGY
Strategic Planning
A Blueprint for Organizational Planning and Execution
Copyright © 2010 SYNERGY STRATEGIC PLANNING: A Blueprint for Organizational Planning and Execution, by Chris Alexander.
All rights reserved. Printed in the United States of America. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the written permission of the publisher.
Publisher: 1+1=3 Publishing
First Edition
Library of Congress Cataloging in Publication Data
Alexander, Chris
Synergy Strategic Planning: A Blueprint for Organizational Planning and Execution
Includes biographical references and index.
Project credits:
Creative Development: Allen Taylor
Line Editing: Dale Harvey
Graphics: Shand Coetzee
Final Editing: Sharon Young
Cover, Layout, and Design: Maryna Coetzee
Special thanks to:
Cynthia Scott, Jim Haines, and Glenn Noreen
Also by Chris Alexander:
Business Books, CDs, and DVDs:
Synergy Team Power
The “WOW” Factor!
The “WOW” Factor! CD
The “WOW” Factor! DVD
Synergy Sales Power
Synergy Leadership
Joy in the Workplace
Joy in the Workplace CD Album
Joy in the Workplace DVD
Synergizing Your Business Handbook
Success Is Fun Audio Album
Synergizing Your Business Audio Album
Personal Development:
Creating Extraordinary Joy
Creating Extraordinary Joy CD Album
Creating Extraordinary Joy DVD
Synergy Life Mastery Audio Album
Catch the Wind with Your Wings
If you fail to plan, you plan to fail.
AUTHOR UNKNOWN
Contents
A Psychology of Shared Destiny
You Are in the Business of Directing Energy
The Synergy Strategic Planning Blueprint
Step One: Creating an Internal Mission Statement, Vision Statement, Core Values, and Goal Plan
High-Performance Team Culture —A Competitive Advantage
Vision, Values, Goals, and Mission Statement Examples