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LinkedIn® Profile Optimization For Dummies®, 2nd Edition
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Copyright © 2020 by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
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Library of Congress Control Number: 2020904246
ISBN 978-1-119-65142-0 (pbk); ISBN 978-1-119-65145-1 (ebk); ISBN 978-1-119-65146-8 (ebk)
LinkedIn® Profile Optimization For Dummies®
To view this book's Cheat Sheet, simply go to www.dummies.com and search for “LinkedIn Profile Optimization For Dummies Cheat Sheet” in the Search box.
Table of Contents
1 Cover
2 Introduction About This Book Foolish Assumptions How This Book Is Organized Icons Used in This Book Beyond the Book
3 Part 1: The Strategy Before the Siege Chapter 1: Determining Your LinkedIn Strategy Determining Your LinkedIn Goal Figuring Out Your Target Audience Creating a Compelling Tone Using the Different Versions of LinkedIn Chapter 2: Getting Found on LinkedIn Using LinkedIn as a Search Engine Ensuring a Compelling and Attractive Search Result Understanding the Importance of Keywords Using Online Keyword Tools Ranking Higher with Profile SEO Building Off Profile SEO Chapter 3: Understanding Endorsements and Recommendations Showcasing Your Skills Showing Recruiters What You Know Obtaining Endorsements The Importance of Recommendations
4 Part 2: Getting Your LinkedIn Profile Started Chapter 4: Optimizing the “Behind the Scenes” Sections Managing Profile Changes Turning On Your Public Profile Creating a Personalized URL Scanning Your LinkedIn QR Code Improving Your Profile’s Strength Expanding Your Network Chapter 5: Establishing Your Calling Card Using