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Table of Contents
1 Cover
5 EDITOR
9 EDITORS’ PREFACE TO MUSEUM PRACTICE AND THE INTERNATIONAL HANDBOOKS OF MUSEUM STUDIES
10 INTRODUCTION: Grounding Museum Studies: Introducing Practice
11 PART I: Priorities 1 THE ESSENCE OF THE MUSEUM: Mission, Values, Vision Mission statements Museum missions Conclusion Vision and Beliefs Notes References Further Reading 2 GOVERNANCE: Guiding the Museum in Trust Literature on governance Modes of museum governance New directions in the governance of civil society institutions Note References Further Reading 3 POLICIES, FRAMEWORKS, AND LEGISLATION: The Conditions Under Which English Museums Operate Intentional and unintentional legislation and regulation Conservatives, 1979–1997 New Labour, 1997–2010 The Coalition Government, 2010– Conclusions Notes References Further Reading 4 RECONCEPTUALIZING MUSEUM ETHICS FOR THE TWENTY-FIRST CENTURY: A View from the Field The new museum ethics: why is change needed, and why now? Analysis and discussion: key ideas from the network workshops Reflections on the processes of the research network: what was most valuable? Conclusion Note References 5 MUSEUM MEASUREMENT: Questions of Value Setting the agenda Questions of value National approaches to measuring value Conclusion Notes References Further Reading 6 DEVELOPING AUDIENCES FOR THE TWENTY-FIRST-CENTURY MUSEUM The “traditional” museum visitor is changing Reaching out to new audiences Conclusions References Further Reading
12 PART II: Resources 7 BALANCING MISSION AND MONEY: Critical Issues in Museum Economics To charge or not to charge? The debate on admission charges What comes in: other revenue centers What goes out: operating expenses Working together: collaborations Conclusion Notes References Further Reading 8 TATE AND BP – OIL AND GAS AS THE NEW TOBACCO?: Arts Sponsorship, Branding, and Marketing Artists protesting Tate’s summer party BP and Tate: two brands in partnership The wider context of business and the arts Hans Haacke and institutional critique One year later Concluding