Table of Contents 1
Cover
2
Praise for The YouTube Formula
6
Foreword
7
Introduction
Do You Know What Your Problem Is?
Your Client's Success Is Your Success
Uniting People around Their Passion
8
PART I: The Platform
1 Try, Fail, Analyze, Adjust: A YouTube History Lesson
2 The YouTube Ecosystem
Beware of Copyright
Ad Revenue Sharing
An Evolving, Thriving System
3 The YouTube AI: A Deep Learning Machine
The AI Evolution
Diving Deep into the Deep Learning Machine
A Machine at Work … and It's Working
4 The Algorithm Breakdown
Part 1: Gathering and Using Data
Part 2: Algorithms with an “S”
It's Not YouTube's Fault
9
PART II: The Opportunity
5 Why Most YouTube Channels Fail to Succeed
Become a Student of the Data
The Comparison and Copycat Traps
Course Correction and Consistency
Getting the Right Feedback
The Wrong Content
YouTube Superstitions
Burnout
Focus
6 Make Money Partnering with YouTube
Joining the Partner Program
The Money Logistics
Additional YPP Revenue Opportunities
Make Even More with Ad Revenue
YPP AdSense Is Just the Beginning
7 Use Your Influence to Generate Big Money
Why Not You?
Merchandising
Brand Integrations and Influencer Marketing
Business Ownership
Limitless Opportunities
8 The Real Power of Your Influence: Making a Difference
Planting a Forest of Influence
Raising Money and Awareness
9 How Businesses Extend Their Reach and Drive Revenue
Demand = Opportunity
Think Bigger
Break into Big Brands
Optimize with Split Testing
Take Smart Risks
Think Evergreen
Be Your Own Influencer
Embrace the Digital World
Apply Omnichannel Attribution
Use Paid Acquisition
Learn Strategies and Use Them
10
PART III: The YouTube Formula
10 The Data‐Driven, Human‐Centered Formula
YouTube Sixth Sense
Know Your Goal, Know Your Why
Become Aligned with YouTube's Goal
Traffic and Momentum: Decoding the Viewer
Action Exercise
11 Identify Your Audience
Don't Make Videos for Yourself
Find the Sweet Spot
Not All Channels Are Created Equal
The AI Needs to Know Your Audience, Too
