Anthony Elliott

Making Sense of AI


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work as excessively influenced by the jargon of radical French theory, his critique of the production of automation in contemporary social life, as AI displaces labour, remains highly significant. In demonstrating that advanced automation produces an entropic violence of hyper-standardization, Stiegler’s critique arguably confronts head-on the most painfully destructive and debilitating aspects of algorithmic capitalism. We can also see that fundamental lines of difference are to be found among voices advocating the transformationalist position. This is an important point. Contrasting the contributions of Schwab and Stiegler highlights that the transformationalist position is not cut of one cloth.

      Box 2.2 Transformationalists

      1 Rejecting the claim of business-as-usual for the global economy, transformationalists see AI as an expression of broader digital shifts occurring in institutional life and contemporary society. Industry 4.0, big data and supercomputers are key examples.

      2 There is an emphasis upon a revolutionary transformation of manufacturing and services, which demands a radical rethinking of labour market strategies.

      3 Transformationalists are concerned not just with intensified economic dynamism stemming from AI, but with changes in society, culture and political life. In other words, AI transforms not only how we work but also how we live.

      4 Some assessments emphasize that AI promotes productivity and economic growth, which in turn fosters innovation. Other assessments position economic growth and social equality as out of alignment, with resulting predictions of jobless futures.

      5 Public policy requires far-reaching adjustments and shifts as a result of the AI revolution.

      6 AI is global and transnational in scope, and its resulting opportunities and risks impact nations around the world. As such, AI requires creative responses from policy-makers and politicians about forms of effective political regulation, democratic accountability and ethical governance.

      The development of a comprehensive and systematic understanding of the consequences of AI has to tread a difficult path between transformationalism and scepticism. We need to recognize that the AI revolution is already well under way, and that this is resulting in new opportunities and new burdens in equal measure. So far, the evidence indicates that – because of AI technologies and advanced automation – the proportion of workers in manufacturing will continue to decline sharply in all the industrialized countries. Whilst automated production destroys jobs within the factory, however, it may create many other jobs elsewhere in the economy. Nobel laureate economist Christopher Pissarides, for example, argues that rapidly increasing automation ‘implies faster economic growth, more consumer spending, increased labour demand, and thus greater job creation’.15 The same mix of opportunity and risk pervades other areas of economy and society impacted by AI too. It is not viable to assess such developments from either sceptical or transformationalist positions alone. What ties these socio-technological changes together is a new landscape of opportunity and risk, and the AI revolution lies at the core of them.

      This point leads on to a quite fundamental aspect of global technological transformations, which is a phenomenon I have previously called the culture of AI.16 There can be little doubt that today’s advanced integrated automation is deeply associated with the global economy (and specifically the global economy’s supply chains), which specifies particular forms for nearly all kinds of economic activity. But it is also essential to recognize that one of the main features of the globalization of AI is the worldwide diffusion of new machine technologies, which are increasingly miniaturized, mobile and networked. The impact of truly intelligent machines and software-driven automation is not limited to the economic domain, but affects many core aspects of everyday life, social relationships and culture in the broadest sense. AI, and particularly automated technologies of communication, have dramatically redefined the context for human interaction today and powerfully shape the pattern of development in human–machine interfaces. AI also forms a central element today in human involvement with both the material and natural environments.