Филип Котлер

Маркетинг 5.0. Технологии следующего поколения


Скачать книгу

товар или услуга (англ. product), цена (англ. price), месторасположение торговой точки (англ. place), продвижение (англ. promotion). – Прим. ред.

      3

      Киберфизические системы – концепция, в которой вычислительные ресурсы интегрируются в физические объекты. К примеру, на протяжении всей цепочки создания продукта каждый этап может контролироваться и корректироваться при помощи датчиков и компьютерных алгоритмов. – Прим. ред.

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