Виктор Тамберг

Брендинг в розничной торговле. Алгоритм построения «с нуля»


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      1

      Термин «ситуативный маркетинг» существует достаточно давно, но он рассматривает только некоторые важные события, то есть является, по сути, маркетингом событийным, а не ситуационным.

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