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Конкурентная стратегия: Методика анализа отраслей и конкурентов


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что снижает реальные финансовые барьеры. – Прим. авт.

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      Издержки переключения могут присутствовать также у продавца, что будет более подробно рассмотрено в главе 6. – Прим. авт.

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      Кемпер – транспортное средство для отдыха и путешествий. – Прим. ред.

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      А также при условии, что крупная фирма не сводит свое преимущество к нулю, увеличивая бесконечно ассортимент своих изделий. – Прим. авт.

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      Пример такого развития, заимствованный из истории автомобильной промышленности, см. в работе Abernathy and Wayne (1974), p. 109. – Прим. авт.

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      Более полно барьеры для выхода рассмотрены в главе 12, которая, кроме того, иллюстрирует важность диагностирования этих барьеров для разработки вариантов стратегии в отраслях, находящихся в стадии спада. – Прим. авт.

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xGpBnVXkAXzJ/CYgVLXIU7MICSwBtzYyFr9uPtZqZ2dT1CxCCFFt4M262nxli0OdfexsfTWLBleRG6zn7CBnrc2XgXjFfL2tJzjbwm7BCWomIYRYYxCb1dd8WhvUOLzQ2YPm0zoc6KypxdLdKK5VAktkAZhVIRNxc/59vvlcLshMjHiroc5K1ExCCFFrUOT+AmdvObvT2RHmY7Na8f/4HzYOnammym60RJj9IHD9PyFxFYC8Vk85u0ziSgghks6H5lcNBoTEVcAZzvZSE0lgicxmQ2e9KvnfumoeIYRIGV2dFVbyv13UPBJYIrNBDa3KMq+vUPMIIUTKqKrqxQI1jwSWyPxrvLCS/72g5hFCiJSBQPcxlfxviZpHAktkLkh+hyzDyM8yKu5/yN3ykZpICCFSxnJnr/H3cv6c4+wmZyc7u8202UwCS2QUSLuA0g1IwYCkd6dQbGHNH0GXPfglv0pNJYQQKQPFoU8yX7twJ/a/W5nfyY3d3UjpgJxZ66ipsg8p5+yjjbMnnXV0tq2zn0IzqRGh551qvjo8drq8oWYTQoik0th8Dqw7nL2b4P+/OfubeW/Wl84Gm0/tILIEebCyi23Mr/f/Yb5I809VPHei+SR4+PJ3UtMJIURSQT3XWc6uq+I5yAB/jvm0DY+bz0koJLBExIBHCp6o650da95jtTqQB2uks4fUfEIIkTQON5/n6oRqPh+JoJGbEEuIiNlqoSaUwBJ1T31n9zm71Nnezu6q4esxc+psPiZACCFE7ehuPrnz6c5+r8HrxptfecDkGEuGm6opJbBE3YGlPQRI9jQfOPnZGhwDW4WPd/ZPZ1urSYUQYo3BBqOHnT3j7NU1eD3yFh5iflXhI/4uJLBEmtmGsxzEXO1ofq1/TfnK2Q3O7nfWTE0rhBBrBHZvI3P7hbU8DuK2jjJfy/DfalYJLJE+BpvfbXK1s3+YD5SsLQjInGK+CKkQQoiasbP5lDhYEViZhOO9aX4nOOKyXnTWRE0sgSVSy/Wc3ezr7J4kHxsBmQPNB8kLIYSoHkiPg5QMiIUdn8Tj/mw+Lguxtp+a8mVJYImUgNnLy872NL88mIos7LPN70YcZr5ItBBCiNVzLwXQAyk49mJn+zh733zpne3U3BJYInl0cfaJs3yKq8kpfC8sPSIfC4IslYhWCCGqZoizjcyHa6SS85xdYT6Nw5FqdgksUXv6cNYCj9XfLT0FQi/hz2FqfiGEqJTe5pcFT3S2IA3vh41IiMm61dnlan4JLLHmQFDBLYwdfmdbrFhoqilzdpz5YPo9dRmEEGIVGjl7xPxOv8/S+L4oeYYSO4iVfUjjuASWqDlIUvcoRc7tdfD+KKUDlzQSl7bX5RBCiApg5zXKkl1dB+89wXzeQuRAfNvZWrocEliielxr3v2LCuyv1OF5PMbZ0v26JEII8f8c6mwPq34pnFQw13wORATBI0a3iy6LBJaoHASxP+LsAGcDzCcSrWvOdNbNvDdLCCFynXWd3Wg+bGNaHZ/LCmcHmq8pi12Mm+jyRAftEosOWM8f7qwlxdW8iJwXSjcggBOFpFGWZ7QulRAiR0EpHMQ9vUyLCmeZX67EZqj92VeLOkYerGjQmjMQZGTfKULiKgCeNCQ3fcRZU10uIUSOgrI1iHeKokcfoSXnm6+BuJ8ulQSWMFvb/Pr5j+Z3DS6P6HmiOjwC32/XJRNC5CCId4I3H7v3iiN6jig0fQwnw8fpkklg5TI9Ka5Qc2qwpS8Nw5pysrMdnB2tSyeEyCFQCgelyf7l7PuInysSke7t7CZn/9Slk8DKRbYyvyx4n7