Олег Евгеньевич Лапшин

Личный бренд. Создай свой стиль. 7 простых шагов без воды и очевидных фактов


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если вы с ней работаете или по смыслу она хорошо подходит. А так – постарайтесь обойтись без пустых публикаций.

      Важно показать не просто готовую работу, а сам процесс. Вспомните, как завораживает процесс создания картины художником или приготовления пищи профессионалом. Каждый из нас хочет быть соавтором процесса. Один из самых гениальных ходов был у Chanel: они стали размещать в Инстаграме короткие истории создания всех нарядов полностью вручную. Эти видео завораживали.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

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