liver—people used beauty as the serious assessment of the potential health of a partner. Beauty was the best way to figure it out (and in a tenth of a second, mind you). Now, if you take the concept of beauty a few steps deeper, you realize that inner beauty—the idea of feeling good and being happy—also has tremendous health implications in every aspect of your life.
But for so long, we’ve had it all wrong. We’ve thought of beauty as nonessential and superficial. Just look at our most popular beauty-based clichés:
Beauty is in the eye of the beholder. Translation: Just as we all have different taste buds, we all have different beauty buds, as well. Some like blond; some like brown. Some like their men to wear boxers; others prefer leopard-print G-strings.
Don’t judge a book by its cover. Translation: Don’t make assumptions or judgments about people just because they have big boobs, no hair, or a belt that’s longer than a circus tightrope.
Beauty is only skin deep. Translation: Stop linking outer beauty with the inner kind. They’re as separate as mashed potatoes and maple syrup.
The logic behind all these myths argues that external beauty is unimportant, most likely misleading, and at best relevant only until more useful information becomes available. But we have three words for these three clichés: wrong, wrong, wrong. Scientific study after study shows that these popular principles are more myth than reality.
In fact, research shows that human beings have evolved universal standards of beauty, both within and across cultures. Research also shows that attractive people are judged more positively than unattractive people—even when there’s other information available about them. The data show that more attractive people are judged to be better liked, more competent, and more exciting (all by about a two-to-one margin). Research also indicates that external beauty is linked to personality and behavior.*
Though there are biological and social influences on beauty, it does seem that being deemed attractive creates a kind of self-fulfilling prophecy that reinforces and internalizes certain behaviors and self-concepts. And guess what? Most of these crucial factors are ones you can change for the better.
In YOU: Being Beautiful, we’re going to share with you the biology of beauty, as well as what you can do to be your most beautiful self by making choices and taking actions that will help you look the way you want, and most important, feel and be the way you want.
We’re going to clarify what beauty really is—and give you the tools to become healthier and happier by paying a little more attention to it. How? We’re going to chop up beauty into three distinct pieces—pieces that will give you a perspective that may change the way others view you and, ultimately, the way you view the world. These three hunks serve as the structural outline for this book.
Part 1:
LOOKING BEAUTIFUL: You don’t have to be a screen star to know that outer beauty matters. Simply, appearance is the proxy—the instant message to others—for youth, fertility, and health. In this section, we’ll explore some of the ways that you can improve your looks when it comes to such things as your skin, your hair, and your body shape. Most of all, these things are important because how you look partly helps determine how you feel.
Part 2:
FEELING BEAUTIFUL: There’s no doubt in our minds that looking like diamonds doesn’t mean squat if you feel like a wooden nickel. You can have the best hair, skin, and butt this side of Kalamazoo, but if you lack energy or your knees creak or you’re sadder than a leashed kitty, then all the outward magnetism you may have will be obscured—and fade fast. Here we’ll take a look at the big things that can keep you from feeling beautiful—things like fatigue and chronic pain and destructive attitudes—so you can help turn the blues into, well, hot pinks or purples.
Part 3:
BEING BEAUTIFUL: Though you may assume that we’d be imposing morality in a section about “being beautiful,” we’re not really talking about behaviors here. We’re not here to tell you what’s right and wrong but to explain how to take your life one step deeper—to find a more authentic and happier you in your life and relationships—and how to use different strategies to do so.
The beauty of these three kinds of beauty is that they’re all tied together: Looking as good as you like helps you feel good about yourself, which serves as the foundation for developing that sense of authenticity and deeper purpose that so many of us crave as we search for meaning in our lives. Plus, being authentic and happier makes you physically more attractive.
Now, let’s get one thing straight so you can relax a bit. You wouldn’t be here unless your ancestors were beautiful. You need to accept the fact that we’re all beautiful; sexual selection guaranteed it, because your ancestors mated with the most beautiful partners. We all have beautiful elements in us; we’re going to talk about ways that we can expose and maximize them.
The beauty industry is one of the biggest money-takers around (it sells us a lot). We have cosmetics companies and cosmetic surgeons. We have super-models with their own magazine covers, commercials, and reality shows. We’re obsessed with fashion and our weight. We fret over inopportune pimples in inopportune places. We exercise our bodies, we scrub our faces, we wax off gnarly hair, we buy expensive underwear to push our breasts up and suck our stomachs in. And maybe you’re right. We’re all emphasizing the wrong things.
Here we argue that beauty is also much more than outer appearances alone. As we’ll explore through the middle and the end of the book, beauty is also about how you feel and how you define your life. These three interlocking elements—look, feel, be—work together to form what we believe is the ultimate goal in all of our lives: to feel good about yourself because you have strong self-esteem and a healthy, energetic existence that allows you to appreciate the subtle beauty of day-today life, and because you know your purpose in life—and to show off that purpose by helping others do the same.
YOU: Being Beautiful is really about the fact that we’re all hardwired with automatic thoughts and perceptions about beauty. That means that many of these ideas have evolved over thousands of years to form a foundation for human behavior, emphasizing that it’s especially hard to overcome some of the automatic drives.
To that end, beauty is very serious business—as in survival-of-the-species serious. When we think about survival of the species (living long enough to pass your genes on to the next generation), it’s natural to emphasize the survival part of the equation. But when it comes down to a choice between surviving and breeding, breeding often wins. (Think of male grizzlies fighting to the death for a mate.) Considering the stakes, you’d better be sure that the object of your affection (that man with those magnificent abs) is worthy of the effort to attract him. But how can you know for sure? Thankfully, just like the metal detector–toting treasure hunter who leaves luck and serendipity to the amateurs, you come fully equipped with your own professional-grade beauty detectors.
When we spot a particularly attractive person, somewhere deep in our reptilian brains, a beauty alarm goes off. It tells us when we’ve struck gold, and it does so automatically and subconsciously. Just like a reflex, it’s automatic, impossible to stop, and Annie Oakley accurate. Your beauty detectors have the mathematical precision of a Swiss watch, and this precision comes in the form of some very specific numbers that you’ll learn about in this book, including something called the Fibonacci sequence. You’ll also learn that’s the reason why we make so many decisions with our emotions and not our logic; those decisions play a major role in how beautiful and healthy we feel.
To teach you about these things, we’re going to use some of the same techniques you may be familiar with if you’ve followed us along this wonderful journey about YOU. We’ll offer YOU Tests to allow you to assess your various states of beauty. We’ll explain (both verbally and visually) all of the biology that makes up the systems we talk about; once you know the why, you’re more likely to take action with a what. We’ll offer plenty of YOU Tips and YOU Tools that you can use to look and feel better than you