robert Psy.D. firth

Flying Through Life


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and thus began Gulf American Land Corporation, the only accidentally semi-honest business he and the two brothers ever had. GALC eventually became a publicly traded company and, for a time, the brothers had the Florida Real Estate Commission in their pocket. Later, after reorganization in Tallahassee, things changed, and it became more difficult for the company to continue their deceptive sales practices and eventually it faded into bankruptcy in the mid seventies. Harry, by now, well into his seventies was given a life estate by the now very rich brothers Rosen as the manager of Miami’s Monkey Jungle- which somehow seemed a particularly apt reward.

      The Roving sales teams had schedules that kept us on the road for two to three weeks. We drove our own cars and were paid mileage. Each of the 10 “roving teams,” had a company van and would send the junior salesman to Baltimore every month or so to pick up supplies of maps, brochures and assorted door prizes. The company ran a “boiler room” in Baltimore where thirty gals made calls to hundreds of small towns inviting the local yokels to a “Fun night” listening to a “guest speaker” tell them about exciting real estate opportunities in Florida.

      Our “Guest Speaker” was a burned out life insurance salesman named Bo Bogger, Bogger had a thing for Holiday Inn cleaning women or any other “skag” that he might find. Bo was mostly drunk, uncommunicative and Reminded me of Willie Loman, the sad sack in Arthur’ Miller’s “The Death of a Salesman.” Bo had one suit and we would dress him up, switch on the yellow spot light and introduce him as “Mr. Sunshine,” our “Guest Speaker who has flown in tonight especially to meet this wonderful crowd and tell them about the wonders of Cape Coral.”

      Bo somehow always shaped up and put on an amazing performance. Afterwards, before anyone could talk to him, we took him back to his room, took off his suit, and left them there to do whatever he wanted until the next day when we packed up for another town.

      How on earth can you sell someone a lot in Florida that neither you nor they have never seen? Well hang on, I’ll tell you how we accomplished this magic. After serving the not so wonderful inevitable rubber chicken and peas entree we showed a twenty minute movie and started telling our guests about Cape Coral. At each of the eight or ten tables a salesmen would spend part of his evening sizing up his dinner guests and deciding who was the most likely “fish.” By the way, most of us had never ever even seen Cape Coral.

      image-8.pngWe kept them, the “mooches” from running after dinner by the promise of a door prize. We had set up a speaker phone hooked up to the “Allocation” center” in Cape Coral. Voices from our group or other teams would holler out “put a hold on lot B-444” and a disembodied voice would comeback, “OK you have c fifteen minutes on Lot B-444.” We didn’t actually sell the lots, we took “reservations” on them requiring the buyers to pay thirty bucks down and thirty a month until they had a chance to drive down to Cape Coral and see their lot. Only then did they have to make up their minds to keep it or not. We paid them ten cents a mile for the drive and gave them a free night in a Holiday Inn and a chef Boy-R- Dee pasta dinner with all the sweet ice tea they could drink. Under these conditions, who couldn’t “sell.”

      In every town, I would try to rent a plane logging another hour or so, toward the two hundred hours needed for my commercial license. On the day that Kennedy was shot I was flying a Stinson Voyager. (photo above) I had the ADF tuned to a commercial station and heard the news. When I landed no one in the Alabama FBO seemed particularly concerned, one said, “well, I reckon it couldn’t have happened to a better guy”

      They didn’t like Kennedy especially in the south, because he forced the blacks into the white schools destroying the quality of public education, especially in those areas where the Blacks outnumbered the whites and where the Black schools had not been able to provide as high a level of education as the White kids had. This mix of ignorant and backward Blacks with the more academically and socially advanced white kids brought classrooms nationwide to a slow crawl as teachers in public schools can only teach as fast as the slowest student can learn. With the white classrooms being suddenly flooded with thousands of blacks, the white kids were then and are still being academically shortchanged. Of course, in the south, hundreds of private schools sprung up overnight and all the White parents who could afford the tuition sent their kids to them.

      One night, in “Defunct Springs” another sleepy southern town south of the Georgia line, we had our Cape Coral party at the local “country club”. This was on a nine hole golf course on what had once been pat of an old “southern plantation.” The Civil War in these parts, was still a fresh topic of conversation and a bunch of Yankee scalawag carpetbaggers like us were not really welcome. Still, the place needed the money and had to suck it up and get on with the shindig.

      It was that time of day when the pine trees were beginning to blend into the night sky. I was at the kitchen door while the “guest Speaker’ was droning on. A wagon pulled by a real honest- to-God jackass drove up with a black family who had been invited to the dinner party. They were dressed in their “Sunday best” - the two little girls in freshly ironed dresses with ribbons in their short pigtails. The man, I would have guessed to be in his early fifties, climbed down and said- “ Sur w’all hea’ fo da Cape Co-ral diner”

      Just then, the manager tapped me on the shoulder and said “ Pssst! Hey bud, ifin these darkies come in here, Im’ gonna shut off the power” I said, “look, they were invited and this is still the USA even if you think it’s the CSA and they’re coming in.” He glared at me but since I was a lot taller, a lot bigger, and sounded like I meant it, he backed down. I had however figured out that it wouldn’t be too smart to seat the black family in the dining room with this crowd of southern die-hards. It would have probably caused a mass exodus if not a full fledged riot. I asked the black guy if he wouldn’t mind eating in the kitchen. He had overhead the conversation and said “OK.” We found them a small table and the cooks and kitchen staff, all black themselves, were great. I came back after the movie and asked him how the dinner was, he looked up with some chicken bones in his short beard and said, “tastes like more” I felt better and so did they.

      image-9.pngThe company phone room callers were supposed to try to identify blacks and not invite them. They had a special code for Blacks, “ XX” that they used to refer to them by and marked this next to their names in the phone books so other operators wouldn’t call. Every town we went through we picked up a phone book and mailed it back to the boiler room. The supervisors would tear the pages out, handing each caller a wad. With all the calls going out to the same town from twenty or thirty phones, it didn’t take long to find fifty couples who wanted a free chicken dinner. Still, a lot of blacks did get invited and some even wanted to buy. We had to just tell them that Cape Coral was a segregated community- in those days- that’s how it was. (My aircraft in the sixties, right)

      After a year or so of traveling with the roving teams and after a few months of selling as a “tough closer” at Cape Coral’s famous “Rotunda,” I found a way to fly and make a buck at the same time. I joined a flying club that had a lovely yellow and white Cessna 182, N-2277X. Gulf American had a broker program that allowed me to use my real estate and pilots licenses at the same time. I could pick up clients, drive them to the airport and load them on the 182 for the forty five minute flight - including an aerial tour of the property. On the ground, I would meet one of the “Closers,” introduce him to the clients and hang around for a few hours while he verbally beat the living hell out of them trying to sell them a lot.

      Amazingly, many people bought. I got paid forty five bucks for the flight and twenty- five percent of the commission. I would fly them back to the east coast, drive them to their hotel get up the next day and do it again. It didn’t take long before I had my two hundred hours and the commercial license. My check ride was with M.E. Caplin, one of Fort Lauderdale’s oldest FAA inspectors. I received my commercial rating on May 12, 1964.

      Once, I had to fly back across the glades at night. I remember being worried about flying the Cessna 82 across the dark everglades