Jennifer Brannock Cox

Feature Writing and Reporting


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      Chapters focused on writing also lay out full-length articles that reflect the section’s topic. Each article is annotated with commentary to help you break down each feature story and understand its organization and the writing techniques used therein. Above all, the articles are intended to inspire you to create your own dynamic news features.

      Acknowledgments

      This book would not have been possible without the time, expertise and support of my journalist husband, Jeremy Cox. His tireless work editing every chapter, making suggestions based on his years of experience in the field and tightening my writing throughout was invaluable. I cannot thank him enough.

      Thanks go out to my colleagues in Salisbury University’s Department of Communication, who picked up the slack while I buried myself in this project during my sabbatical and beyond. Special thanks to my dean, Maarten Pereboom, and department chair, Lori DeWitt, for their assistance with my travels in researching this book and support in completing it. I would also like to thank my 2016 Participatory Journalism class, whose work helped inspire and inform several chapters of this text. In particular, I would like to thank my students, many of whom are out in the field committing amazing acts of journalism. I am proud to feature some of their excellent work in these chapters.

      So many wonderful journalists and educators were kind enough to donate their time to give interviews and answer questions, including Michael Kilian, Burt Herman, Lane DeGregory, Terry DeMio, Jacqui Banaszynski, Amy Kovac-Ashley, Katherine Ellis, Abeer Saady, Ted Conover, Nancy Mullane, Steve Hartman, Jesse Hardman, Carolyn Powers, Jennifer Brandel, Sara Catania, Nicole Dahmen, Ben Lowy, Sandra Stevenson, Hannah Gaber, Katie Davis, Al Tompkins and my former student Brooke Reese. This book would not have been possible without their valuable insight and genuine passion for journalism.

      The team at SAGE took all the fear and uncertainty out of writing my first book. Special thanks go to my editorial partners, Sarah Wilson and Lily Norton, who answered my copious emails at all hours of the day and night and provided constant wisdom and guidance throughout the writing process. Special thanks to Rachel Keith, who learned a whole new style of writing on my behalf and whose tireless work editing vastly improved the book. My work is better for having all of you on my side. I would also like to thank our SAGE representative, Jerry Higgins, who put me in contact with editors and was the first to help me get this idea off the ground.

      I owe everything to my family and friends, who served as my inspiration, my cheerleaders and my support system. Thanks to my parents, who made me the person I am today: Barbara Albury, who will make this text the crown jewel of her signed-books collection; James Brannock, who will carry it with him wherever he goes to use as a conversation starter; Mindy Brannock, who probably already has a spot picked out for it on the mantel; and Richard Albury, who will notice any errors but will love it anyway. Thanks to my siblings, James and Joshua Brannock, Nathaniel and Julianne Albury and Valerie Gauthier, for always having my back and making my life better. Thank you to my Cox family in-laws for their encouragement. Thanks also to my amazing Salisbury family for their constant love, support and willingness to help in so many ways. I am most grateful to God, who makes all things possible.

      Finally, thanks to my daughter, Charlie Cox, who always believed in me, tolerated my hectic schedule and pushed me to be the best I can be. You make me proud every day.

      SAGE would like to thank the following instructors for their constructive feedback during the development of this book:

       Stuart C. Babington, Spring Hill College

       Sharon Bloyd-Peshkin, Columbia College Chicago

       Lisa Byerley Gary, University of Tennessee

       Judith G. Curtis, University of North Carolina at Pembroke

       Sarah Duerden, Arizona State University

       Sean C. Flannery, Immaculata University

       Andrea Greenbaum, Barry University

       Donna Harrington-Lueker, Salve Regina University

       Mary Haupt, Binghamton University

       Karima A. Hayes, Bowie State University

       Farooq A. Kperogi, Kennesaw State University

       Kevin M. Moist, Penn State Altoona

       Dante Mozie, South Carolina State University

       Robert Nanney, The University of Tennessee at Martin

       Emmanuel K. Ngwainmbi, University of North Carolina

       Kathy Petitte Novak, University of Illinois at Springfield

       Robert Rabe, Marshall University

       Jonna Reule Ziniel, Valley City State University

       Melody Sands, Shawnee State University

       Daniel Sipocz, Berry College

       Christina C. Smith, Georgia College and State University

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      Jennifer Brannock Cox, Ph.D., is an award-winning professor, scholar and adviser at Salisbury University in Maryland, where she primarily teaches courses on print and multimedia journalism. She has created several new courses addressing this evolving field, including Mobile Journalism, Advanced Feature Storytelling, Immersion Journalism and Seeking Solutions Through Journalism. Cox spent several years working as a journalist at newspapers throughout Florida, and she maintains her skills as a multimedia freelancer on Maryland’s Eastern Shore.

      Cox has received several teaching awards from the Association for Education in Journalism and Mass Communication (AEJMC). She won three first-place awards and two honorable mentions in the organization’s Teaching News Terrifically in the 21st Century competition, achieved third place in the Teaching Best Practices competition and was twice named as a finalist for the Great Ideas for Teaching award. Cox was nominated by Salisbury University for the University System of Maryland’s Board of Regents’ Faculty Award for Excellence in Teaching and was a finalist for the City of Salisbury’s Light of Literacy award for education. She was also named Advisor of the Year for her work with the Society of Professional Journalists chapter she founded at Salisbury University and was recognized by the SPJ national office for her work as president and treasurer of Maryland’s professional chapter.

      As a scholar, Cox has received three top conference paper awards from AEJMC and the Broadcast Education Association. She has published research articles in the Newspaper Research Journal, Community Journalism, Journalism Practice and the Journal of Community Engagement and Higher Education, and she has presented more than 20 scholarly papers at journalism conferences. She has also published articles in 10 professional publications, including The Chronicle of Higher Education, Quill and Inside Higher Ed, and a chapter in the text “Social Media: Pedagogy and Practice.”

      Cox lives in Salisbury, Maryland, with her husband, Jeremy, and their daughter, Charlie.

Part 1 Beyond the Ws: Concepts and Considerations

      Chapter 1 Feature Storytelling in the Digital Age

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      Diving In: Who Needs Journalists?

      Who is a journalist? Until recently, that was a simple question. A journalist was someone who worked for a news outlet gathering information, organizing it into a story and disseminating it to a mass audience. The widespread, immediate availability of free news online has not only changed the journalism industry but also called into question what it means to be a “journalist.” Although many in the field still regard “professional journalists” largely by traditional standards, some of the farthest-reaching and most influential journalism these days is produced