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Introduction: How this book supports you
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CLIMATE PROTECTION AND KNOWLEDGE: With this book you support - documented - afforestation projects, you quickly receive compact information and checklists from experts (overview in the table of contents) as well as advice that has been tried and tested in practice and that leads step by step to success, also thanks to add-on. Because networking works like a pineapple: once you've cracked the hard, prickly skin, you can enjoy the soft and sweet content. But networking is different for everyone and this is the problem of many advisors on the subject: While, for example, introverts often do not know who to speak to because they do not like superficial small-talk, extroverted natures are the rampage at the events , but they lack a thorough follow-up, which also make the contacts sustainable and efficient. This guide addresses precisely these differences and thus helps every reader to achieve success.
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Better sell through networking: conclusion without penetrance
// By Oliver Schumacher
Have you ever been "splashed up"? No wonder if you think of the negative about sales. Sellers are wise to think carefully, what does the customer really need to take seriously and keep promises beyond sales.
The negative image
When people are asked what they spontaneously think of as sellers, the descriptions are usually negative. Perhaps because everyone has been "talked into" before, or the seller did not feel responsible after the deal when his customer had a problem with the performance sold.
Also, many customers are afraid that a salesman has the job to sell, and in case of doubt his offer is a little more flowery than it really is.
First to sell himself his offer
Sellers have to stand behind their offer. So they are not only confident in the negotiation, but also engage in new customer engagement. Because if you know yourself why you are good, you can cope better with any rejection - and you can go on. No seller will be able to explain to his customer why his offer is an asset if he doesn't even know it himself.
Also, sellers have to worry about how they are clearly differentiated from their competitors. Because it is quite normal that the customers compare - and want to have the security that they get the best solution at a fair price.
What does the customer really want and need?
Some sellers steal themselves from their responsibilities by selling something just because the customer so requested it. However, as a rule, the seller should be the professional, and know whether the customer is actually approaching his goals closer - or not. That is why it is also a matter of not selling something to a customer.
For example, if you know that the customer is not happy with it, or he is significantly better with a competitor's offer. After all, people are buying from people - and a customer still remembers for years how appreciably a salesman has departed with him in certain situations.
In practice, many sellers do not have enough time to find out what the customer really wants - and what solution he is trying to achieve.
Do not confuse silence with listening
People like to talk. Particularly gladly by itself. And so many vendors mean that they have to explain the customer in