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Philip Kotler

Список книг автора Philip Kotler



    • 1


    The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders
    Philip Kotler

    The Shift. The Transformation of Today's Marketers into Tomorrow's Growth Leaders

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    Ten Deadly Marketing Sins. Signs and Solutions
    Philip Kotler

    Ten Deadly Marketing Sins. Signs and Solutions

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    Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences
    Philip Kotler

    Arts Marketing Insights. The Dynamics of Building and Retaining Performing Arts Audiences

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    Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know
    Philip Kotler

    Marketing Insights from A to Z. 80 Concepts Every Manager Needs to Know

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    Marketing 4.0. Moving from Traditional to Digital
    Philip Kotler

    Marketing 4.0. Moving from Traditional to Digital

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    Market Your Way to Growth. 8 Ways to Win
    Philip Kotler

    Market Your Way to Growth. 8 Ways to Win

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    Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live
    Philip Kotler

    Spend Shift. How the Post-Crisis Values Revolution Is Changing the Way We Buy, Sell, and Live

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    Marketing 3.0. From Products to Customers to the Human Spirit
    Philip Kotler

    Marketing 3.0. From Products to Customers to the Human Spirit

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    Kellogg on Marketing
    Philip Kotler

    Kellogg on Marketing

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    Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities
    Philip Kotler

    Winning Global Markets. How Businesses Invest and Prosper in the World's High-Growth Cities

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    • 1

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