Текст за текстом. Как создавать контент системно, быстро и легко. Елена Рыжкова

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      Примечания

      1

      Воспоминания Джорджа Лоиса, сооснователя нью-йоркского рекламного агентства Papert Koenig Lois. Именно он разработал эту кампанию для Xerox. Цитата приведена в переводе автора. Оригинал на английском языке можно прочитать здесь: http://www.georgelois.com/xerox.html. – Прим. ред.

      2

      Об этом можно подробнее прочитать в книге Д.Миллера «Магическое число «семь» плюс-минус два: о некоторых пределах наших способностей при обработке информации».

      3

      Цитату Эйзенхауэра приводит Джеймс Хьюмс в книге «Секреты великих ораторов. Говори как Черчилль, держись как Линкольн».

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