Example of a value-creation chain
Fig.2: Enterprise systems, value-creation networks, value-creation chains
Fig.3: Value-creation chain, transaction interfaces and enterprise
Fig.4: Management cycle according to Fayol
Fig.5: First generation of the St. Gallen Management Model
Fig.6: Stakeholders of an enterprise
Fig.9: Contents of the three meaning horizons
Fig. 10: Primary processes or business processes, according to Porter
Fig. 11: Business processes and markets
Fig. 12: Perceived customer value
Fig. 14: Calculation of value creation
Fig. 15: Structure of business processes
Fig. 16: Service-provision process as a value-creation chain
Fig. 17: Business process: goods and services
Fig. 18: Service chain in incoming tourism
Fig. 19: The customer buying cycle
Fig. 20: Structure of a brand according to Aaker (1992) using the HSG as an example
Fig. 21: Five-phase product life-cycle model
Fig. 22: Development of marketing
Fig. 23: Marketing concept
Fig. 24: Customer system
Fig. 25: Benefits of long-term customer commitment
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Fig. 26: Transaction relationships in e-commerce
Fig. 27: Composition of demand
Fig. 28: Purchase decision for holiday travels
Fig. 29: SOR behavioral model
Fig. 30: Theory of planned behavior
Fig. 31: Market sizes
Fig. 32: Importance of specific information sources in tourism
Fig. 33: Travel motivation (1+ overnights)
Fig. 34: Types of trends
Fig. 35: Development of trends
Fig. 36: Systematic analysis of new trends using the example of scooters
Fig. 37: Example of a simplified tourism system and its dynamics
Fig. 38: Market analysis as part of the marketing concept
Fig. 39: Matrix of a SWOT analysis
Fig. 40: Strength and weakness analysis of a typical Swiss destination
Fig. 41: Demand trends and opportunities and threats deduced from them for a Swiss destination
Fig. 42: Marketing strategy within the marketing concept
Fig. 43: Goal hierarchy in marketing (exemplary)
Fig. 44: From market segmentation to differentiation
Fig. 45: Optimal segmentation
Fig. 46: Multi-stage market segmentation for the skiing market
Fig. 47: Statistical market segmentation by motives with the help of cluster analyses
Fig. 48: Ways of illustrating brand positioning
Fig. 49: Industry environment conditions and basic strategies for customer acquisition
Fig. 50: Why customer retention pays off
Fig. 51: The main tasks of customer retention
Fig. 52: Overview of marketing tools
Fig. 53: Detailed planning of a marketing mix — marketing plan
Fig. 54: From customer value to value of the customer
Fig. 55: Conception levels for the product
Fig. 56: Goods and services typology
Fig. 57: Alternative decisions depending on program policy
Fig. 58: Basic structure of the physical performance process
Fig. 59: Basic structure of performance process
Fig. 60: Possible roles of companies in a value chain
Fig. 61: Types of business operations
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Fig. 62: Characteristic features of services
Fig. 63: Demarcation between service and material good
Fig. 64: Service chain in incoming tourism — destination point of view
Fig. 65: Individual service chain
Fig. 66: Service chain in outgoing tourism — perspective travel as a whole and travel agency
Fig. 67: Concept of a service chain from a customer’s perspective
Fig. 68: Demand curve as an aggregation of individual preferences
Fig. 69: Price effect elasticities
Fig. 70: Assimilation contrast theory
Fig. 71: Price determination
Fig. 72: Yield management systems
Fig. 73: Yield management for booking systems