Бернард Марр

Business Trends in Practice


Скачать книгу

to today.

       By 2050, the EU27's share of global GDP will be just 9 percent, while China's is expected to be 20 percent.

       BY 2050, India will rank second in the global GDP rankings, putting it behind China and ahead of the US. Indonesia will rank fourth. The UK could be down to 10th place.

       E7 economies could grow around twice as fast as the G7. In fact, the combined economic power of the E7 economies could be double that of the G7 by 2040 – that's from being the same size as the G7 in 2015 and half the size in 1995.

      Bottom line, the West has been on the rise for centuries, but that is about to change. The E7 and next 11 economies will increasingly hold more sway in the global economy and, in turn, in world politics. Earlier in this chapter, I mentioned that China is building close links with African nations for access to land and rare resources, and this is just one example of China extending its global influence.

      There are a number of reasons why divergence and polarization have grown. There's no global enemy or external threat keeping disparate countries united. And, of course, we can't ignore the impact of social media ghettoes that show people only what they want to see. Thanks to social media algorithms, we simply don't all see the same news. Instead, we're served a stream of content that's personalized to our habits, interests, and beliefs. This is known as the “filter bubble.” Trapped in our bubbles – because this is something we're all susceptible to – we may begin to believe the world is exactly as we see it. Fake news spreads quickly in this environment, because the people in your filter bubble share the same views as you, and it's much easier to believe a fake news story when people you follow are sharing and talking about it. Meanwhile, real problems and issues – and the need to work together to solve society's problems – get lost in the noise.

      The global population in 2050, or even 2030, will look very different from today. Depending on where you are in the world, the population is growing and aging. We're seeing greater urbanization and more megacities. And, as I've previously mentioned, climate change may mean hundreds of millions of people are displaced and forced to migrate to other areas.

      Let's get a quick overview of how the population is changing:

       According to a UN forecast, the world's population was expected to increase by 2 billion in the next 30 years, from 7.7 billion in 2020 to 9.7 billion in 2050.16

       However, recent estimates suggest the population may peak sooner than that, at 9.7 billion in 2064, and then decline to 8.8 billion by the end of the century.17 In other words, it looks as though population growth is slowing, not least because more and more women can now choose to have fewer children.

       While