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Evolution of Social Ties around New Food Practices


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Eating Together, Yes, But Without Meat! Social Influences Related to Vegetarianism and Veganism analyzes this strong trend of vegetarianism today. This restrictive diet in a society that is still predominantly meat-based generally breaks with previous habits, with the probable consequence of generating numerous psychological and relational tensions for the people who adopt it. Beyond the practices and motivations that have already been widely documented, the purpose of this research is to identify the multiple influences leading to the adoption and maintenance of this diet and to better understand the relationships that surround them and the new adopted community. An exploratory study was conducted through individual interviews with 25 young adult vegetarians. The results show that relationships with the community may have more effect in maintaining behavior than in the original adoption process and only indirectly facilitate relationships with the environment. This could have implications in terms of support, supply and communication regarding these practices.

      This local focus has suddenly been placed at the heart of current events, along with the strengthening of relational ties around meals and questions about food issues, with the Covid-19 health crisis and the experience of lockdown. Chapter 7, By Way of an Epilogue: “Eating Together” in the Time of Covid-19, sheds light on what this current period has changed and contributed to the book’s reflections and research conducted, for the most part, before the crisis broke out. Four main points structure what the health crisis has generated and revolutionized in our eating habits and in the social influences at play. This chapter first describes the main changes in our eating habits and practices. It shows how digital tools have allowed us to maintain the link and overcome the difficulties generated by physical confinement, as well as their limits. It explores the changes or reinforcements of convictions and principles of life following the awareness of health, societal and environmental issues provoked or reinforced by the crisis. Finally, it returns to the question of locality, social proximity and reinforced ties within groups or communities in response to the challenges imposed by the experiences of lockdown.

      The Conclusion summarizes the contributions of the book in a cross-functional manner and proposes new avenues. The academic reflections and research presented aim to better understand the current evolution of socialization and the influence of communities on food practices, and to draw enlightening perspectives for the different actors, food companies or distributors, consumer associations and groups, or public authorities.

      I.1. References

      Bagozzi, R.P. and Dholakia, U.M. (2002). Intentional social action in virtual communities. Journal of Interactive Marketing, 16(2), 2–21.

      Casabianca, F., Sylvander, B., Noël, Y., Béranger, C., Coulon, J.B., Giraud, G., Vincent, E. (2006). Terroir et typicité : propositions de définitions pour deux notions essentielles à l’appréhension des Indications Géographiques et du développement durable. Actes du VIème Congrès International des Terroirs Viticoles, 3–7.

      Fischler, C. (1990). L’Homnivore. Odile Jacob, Paris.

      Strathman, A., Gleicher, F., Boninger, D.S., Edwards, C.S. (1994). The consideration of future consequences: Weighing immediate and distant outcomes of behavior. Journal of Personality and Social Psychology, 66(4), 742–775.

      1 1. See Baromètre santé nutrition, available at: http://www.ireps-picardie.fr/News/News_Cres_OR2S/Newsletters2010/17newsavril2010/Barometre_nutrition.pdf.

      2 2. A French acronym designating the Association for the Preservation of Local Farming. It usually involves a partnership between