Product Development. David V. Tennant

5 Photosecrets.com, viewed 20 August 2020; https://www.photosecrets.com/the-rise-and-fall-of-kodak.

      6 6 Yahoo Finance, viewed 20 August 2021, https://finance.yahoo.com/quote/KODK?p=KODK.

      7 7 Fullbay, Making Sense of Truck Classification, viewed 3 August 2021, https://www.fullbay.com/blog/truck-classification.

      Bibliography

      1 Aaker, D. (1998). Strategic Marketing Management, 5th e. John Wiley and Sons.

      2 Belz, A. (2011). Product Development. McGraw-Hill.

      3 Cooper, R. (2011). Winning at New Products. New York: Basic Books.

      4 Grewal, D. and Levy, M. (2018). Marketing, 6th e. New York, NY: McGraw-Hill Education.

      5 Hubspot Blog post. https://blog.hubspot.com/marketing/product-life-cycle. (viewed 10 August 2021).

      6 Norman, D. (2013). The Design of Everyday Things. New York: Basic Books.

      7 Patel, N. https://neilpatel.com/blog/product-life-cycle (viewed 15 August 2021).

      8 Patterson, G. (2012). Million Dollar Blind Spots. Issaquah, WA: AudioInk Publishing.