attention to his videos. But Miguel is perfectly aware that he could be doing all this for little or no money if his videos don’t go viral.
Sometimes you may pass through one of the decision points covered in this chapter without a clear-cut “do this, don’t do that” answer. Breanna is definitely going to start her boutique. Even though she has a decent amount of savings available for her side hustle, does she really want to put a ton of money into buying inventory and turning her house into a warehouse and distribution center? Or should she do drop shipping instead?
Breanna’s problem is that the products that she really, really likes are only available through traditional wholesalers with minimum order quantities, and aren’t available from a drop shipper. What to do, what to do….
Breanna decides on a compromise solution. She’ll initially set up her store with a mix of drop-shipped products and a few of the nicer buy-and-stock ones. If her store catches on and her inventory actually does sell, she can shift more toward buying inventory that she’ll pack and ship herself. If, however, her boutique side hustle turns out to be a flop, she won’t be stuck with a ton of inventory that she’ll then have to unload.
As you filter your side-hustle options, you may find yourself left with a package of several that you want to try together, such as:
Paid video courses that you publish on Udemy or Skillshare along with other videos that you post to YouTube from which you’ll hopefully make money through advertising
Blogging about the same subjects for which you did videos
Registering with a speakers’ bureau to try to land conference presentations and maybe keynote addresses, also about the same subjects from your videos and your blog
At this point, you’re almost done with finalizing what you should do for your side hustle. You have one final step, and it’s a big one: making sure that your side hustle is a good match for your personality (see Chapter 3).
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