Dr. Azim Ostowar Ghafuri THE MAGIC OF PERSUASION Power of Persuasion in our Social Life Dieses ebook wurde erstellt bei Inhaltsverzeichnis
PART ONE CHAPTER I – PERSUASION
CHAPTER V - PUBLIC RELATIONS AND ADVERTISING SIMILARITY AND DIFFERENCES
CHAPTER VI - ADVERTISING AND PROPAGANDA
CHAPTER VII - MARKETING AND ADVERTISING
CHAPTER VIII - PROPAGANDA AND EDUCATION
DEDICATION I would like to dedicate my Book to my late. beloved daughter Angela jan, my late. Parents,my wife, my sons: Ajmal Jan, Wali Jan, Jamil Jan, my grandchildren: Roman Jan, Hilla Jan, Lemar Jan, my daughters in-Law: Maryam Jan, Lina Jan, my sisters and brothers and their families, my uncle, M. Aref khan and my all friends, whom I love/loved and respect very much. ACKNOWLEDGEMENT Herein, I would like to express my deepest gratitude and appreciation to all those who, in one or another way played a role in or contributed to the preparation of this book and provide me the means and the materials needed for this book. Particularly I expressed my best thanks and gratitude to my book-editor Diplom Social pedagogue Narges Richard. Author: Dr. Azim Ostowar Ghafuri was born in Nangarhar Afghanistan and he got there a Bachelor Degree in Communication. Then from India he received a Master Degree in Telecommunication as Diploma-Engineer. After that Dr. Azim Ostowar Ghafuri obtained a Diploma for Journalism from International Institute of Journalism in Budapest Hungary. Then he got a Master Degree with best Result in Journalism (Red Diploma) from Warsaw University. Later on, Dr. Azim Ostowar received a Ph.D. (Doctortitle) in Human Studies and Political Sciences also from Warsaw University in Poland. In 1983 he got a Membership of International Organization of Journalist. Dr.Azim Ostowar Ghafuri speaks five languages. CONTENTS INTRODUCTION PAGE
PART ONE
DEFINITIONS, DESCRIPTIONS AND APPLICATIONS OF PERSUASION SPHERES CHAPTER 1 PERSUASION Examples of Persuasions Effect and Non-Effect The Satisfaction of Needs The Information and Environment Influencing Behavior of other Persons Definition of Persuasion Principles of Persuasion Persuasion Techniques Requirements for Successful Persuasion CHAPTER 2 ADVERTISING Debate in Advertising
Criticisms of Advertising
Defences of Advertising
Definition of Advertising
Kinds of Advertisings
Advertising Organisations (Departments/Agencies)
Advertising Agency
The structure of Advertising Agencies
Advertising Research
Different Advertising Media
Television Advertisings
Radio Advertisings
Direct Mail
CHAPTER 3 PROPAGANDA
Propaganda and its Concept
Definition of Propaganda
The types of Propaganda
Counter-Propaganda
Vehicles of Propaganda
CHAPTER 4 PUBLIC RELATIONS (PR) The Corporation as a Social Institution
Public Relations Evolution
Basic Objectives of Public Relations Department
Publicity
Radio
Television
Types of Visual Communication Media
PART TWO
SIMILARITIES AND DIFFERENCES OF PERSUASION SPHERES CHAPTER 5 PUBLIC RELATIONS IN ADVERTISING SIMILARITY AND DIFFERENCES Where Advertising and Public Relation meet together
The effect of Advertising on Public Relations
Differences
CHAPTER 6 ADVERTISING AND PROPAGANDA
