Маргарита Васильевна Акулич

Персонализированный маркетинг. Персонализированный контент. Маркетинг идентичности. Бесконтактный маркетинг


Скачать книгу

эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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