М. И. Богданова

Контент-технология. Как, где и о чем говорить с клиентами


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понимать, что приблизиться к потребителю за счет публикаций в популярных изданиях вроде «Коммерсант» или «Ведомости» невозможно в принципе. Да, публикации там хороши для упоминания в вашем резюме, но нисколько не полезны для реального выхода на клиента. Потому что в среднем в каждом номере упоминается от 200 до 300 компаний, и даже если вы стали одной из них, какие шансы, что вас запомнят?

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