Ян-Бенедикт Стенкамп

Private labels. Новые конкуренты традиционных брендов


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More Open tо Try New Brands // DSN Retailing Today, October 25, 2004.

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      На основе работы Steenkamp et al. Fighting Private Label.

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      Consumer Attitudes Toward Private Label.

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      Lucy Brady, Aaron Brown, Ваrbаrа B. Hulit. Private Label: Threat tо Manufacturers, Opportunity for Retailers // Boston Consulting Group Publications 2003. http: //www.bcg.com/publications/.

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      Towards Retail Private Label Success // Coriolis Research, February 2002. http://www.coriolisresearch.com/pdfs/coriolis_towards_private_label_success.pdf.

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