Людмила Евгеньевна Синяковская

Настольная книга Категорийного менеджера

Скачать книгу

производительность, что в свою очередь уменьшает общие затраты.

      Повышение эффективности маркетинга и продаж: Использование целевых маркетинговых кампаний, оптимизация расходов на рекламу и продвижение, а также улучшение эффективности продаж могут снизить затраты на привлечение и удержание клиентов.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «Литрес».

      Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу