О. М. Калиева

Маркетинговые исследования

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на интервальном или относительном уровне какие-либо из категорий или параметров? Если да, приведите примеры. Насколько отличаются выводы, полученные в результате измерения одной и той же категории на разных уровнях?

Задание № 11

      Заполните пропуски в таблице 22.

      Таблица 22 – Исследовательские проблемы и типичные методы исследования

Задание № 12

      Какой из методов опроса (по почте, по телефону или личный) вы бы использовали в следующих ситуациях? Обоснуйте свой выбор:

      Конец ознакомительного фрагмента.

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