Верн Харниш

Развитие бизнеса: инструменты прибыльного роста


Скачать книгу

на русском языке (М.: КоЛибри, 2014).

      3

      Издана на русском языке (М.: Альпина Паблишер, 2013).

      4

      BHAG – «большая, волосатая, наглая цель»; этот термин, введенный Джимом Коллинзом и Джерри Поррасом в книге «Построенные навечно», характеризует цели и задачи компании, которые должны направлять деятельность всех сотрудников на всех уровнях.

      5

      По первым буквам названий четырех элементов программы: стимул (Driver), требования (Demands), дисциплина (Disciplines), решения (Decisions).

      6

      Издана на русском языке (М.: Манн, Иванов и Фербер, 2007).

      7

      Издана на русском языке (М.: Юрайт, Альпина Паблишер, 2010).

      8

      Издана на русском языке (М.: Манн, Иванов и Фербер, 2013).

      9

      Приведен вольный перевод.

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