Артем Демиденко

Профит или провал: Как маркетплейсы убивают бизнес без правильных расчётов

Скачать книгу

может казаться, что он уменьшает свою нагрузку, но на деле такая стратегия часто приводит к увеличению стоимости конечного продукта. И здесь необходимо внимательно просчитать, насколько выбор сторонних логистических услуг соответствует запланированному бюджету.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «Литрес».

      Прочитайте эту книгу целиком, купив полную легальную версию на Литрес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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

Скачать книгу