Владимир Токарев

Стратегическое сотрудничество. Приложение к практикумам по стратегии – №1


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      Именно этому инструментарию и посвящены наши практикумы по разработке СС.

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      Мы используем здесь классификацию видов сотрудничества, введенную Ст. Карделлом (Ст. Кардел Стратегическое сотрудничество, М., 2005).

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      Рыночная власть по М. Портеру – это власть поставщиков, или покупателей, в качестве которых могут выступать и посредники, или власть производителей заменителей, или потенциальных конкурентов, или же конкурирующих групп компаний – см. рис. ниже.

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      Применение этой модели будет подробно рассмотрено в следующих выпусках практикума.

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