Маргарита Васильевна Акулич

Инновационный маркетинг. Решения по ценам, продвижению и распределению


Скачать книгу

необходимости поставки таких необходимых производству вещей, как сырье, материалы, специальное оборудование, комплектующие и т. п.

      фактор регуляторов, устанавливаемых и регулируемых государством цен и тарифов на определенные ресурсы и услуги, таможенных ставок, налогов, пошлин и т. д. Установление высокой либо низкой цены продавцом инновационной технологии определяют факторы внешней среды, сложившаяся на рынке ситуация, а также инновационный потенциал продавца.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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