was printed on the top of all the flying advertisements issued by the firm, and the printing was all done in magenta.
Mr. Brown groaned sorely over the expenditure that was necessary in preparation of the premises. His wish was that this should be paid for in ready money; and indeed it was necessary that this should be done to a certain extent. But the great object should have been to retain every available shilling for advertisements. In the way of absolute capital, – money to be paid for stock, – 4,000l. was nothing. But 4,000l. scattered broadcast through the metropolis on walls, omnibuses, railway stations, little books, pavement chalkings, illuminated notices, porters' backs, gilded cars, and men in armour, would have driven nine times nine into the memory of half the inhabitants of London. The men in armour were tried. Four suits were obtained in Poland Street, and four strong men were hired who rode about town all day on four brewers' horses. They carried poles with large banners, and on the banners were inscribed the words which formed the shibboleth of the firm; —
MAGENTA HOUSE,
9 TIMES 9 IS 81,
BISHOPSGATE STREET.
And four times a day these four men in armour met each other in front of the windows of the house, and stood there on horseback for fifteen minutes, with their backs to the curbstone. The forage, however, of the horses became so terribly large an item of expenditure that Mr. Brown's heart failed him. His heart failed him, and he himself went off late one evening to the livery stable-keeper who supplied the horses, and in Mr. Robinson's absence, the armour was sent back to Poland Street.
"We should have had the police down upon us, George," said Mr. Brown, deprecating the anger of his younger partner.
"And what better advertisement could you have wished?" said Robinson. "It would have been in all the papers, and have cost nothing."
"But you don't know, George, what them beastesses was eating! It was frightful to hear of! Four-and-twenty pounds of corn a day each of 'em, because the armour was so uncommon heavy." The men in armour were then given up, but they certainly were beginning to be effective. At 6 p. m., when the men were there, it had become impossible to pass the shop without going into the middle of the street, and on one or two occasions the policemen had spoken to Mr. Brown. Then there was a slight accident with a child, and the newspapers had interfered.
But we are anticipating the story, for the men in armour did not begin their operations till the shop had been opened.
"And now about glass," said Robinson, as soon as the three partners had retired from the outside flags into the interior of the house.
"It must be plate, of course," said Jones. Plate! He might as well have said when wanting a house, that it must have walls.
"I rather think so," said Robinson; "and a good deal of it."
"I don't mind a good-sized common window," said Brown.
"A deal better have them uncommon," said Robinson, interrupting him. "And remember, sir, there's nothing like glass in these days. It has superseded leather altogether in that respect."
"Leather!" said Mr. Brown, who was hardly quick enough for his junior partner.
"Of all our materials now in general use," said Robinson, "glass is the most brilliant, and yet the cheapest; the most graceful and yet the strongest. Though transparent it is impervious to wet. The eye travels through it, but not the hailstorm. To the power of gas it affords no obstacle, but is as efficient a barrier against the casualties of the street as an iron shutter. To that which is ordinary it lends a grace; and to that which is graceful it gives a double lustre. Like a good advertisement, it multiplies your stock tenfold, and like a good servant, it is always eloquent in praise of its owner. I look upon plate glass, sir, as the most glorious product of the age; and I regard the tradesman who can surround himself with the greatest quantity of it, as the most in advance of the tradesmen of his day. Oh, sir, whatever we do, let us have glass."
"It's beautiful to hear him talk," said Mr. Brown; "but it's the bill I'm a thinking of."
"If you will only go enough ahead, Mr. Brown, you'll find that nobody will trouble you with such bills."
"But they must be paid some day, George."
"Of course they must; but it will never do to think of that now. In twelve months or so, when we have set the house well going, the payment of such bills as that will be a mere nothing, – a thing that will be passed as an item not worth notice. Faint heart never won fair lady, you know, Mr. Brown." And then a cloud came across George Robinson's brow as he thought of the words he had spoken; for his heart had once been faint, and his fair lady was by no means won.
"That's quite true," said Jones; "it never does. Ha! ha! ha!"
Then the cloud went away from George Robinson's brow, and a stern frown of settled resolution took its place. At that moment he made up his mind, that when he might again meet that giant butcher he would forget the difference in their size, and accost him as though they two were equal. What though some fell blow, levelled as at an ox, should lay him low for ever. Better that, than endure from day to day the unanswered taunts of such a one as Jones!
Mr. Brown, though he was not quick-witted, was not deficient when the feelings of man and man were concerned. He understood it all, and taking advantage of a moment when Jones had stepped up the shop, he pressed Robinson's hand and said, – "You shall have her, George. If a father's word is worth anything, you shall have her." But in this case, – as in so many others, – a father's word was not worth anything.
"But to business!" said Robinson, shaking off from him all thoughts of love.
After that Mr. Brown had not the heart to oppose him respecting the glass, and in that matter he had everything nearly his own way. The premises stood advantageously at the comer of a little alley, so that the window was made to jut out sideways in that direction, and a full foot and a half was gained. On the other side the house did not stand flush with its neighbour, – as is not unfrequently the case in Bishopsgate Street, – and here also a few inches were made available. The next neighbour, a quiet old man who sold sticks, threatened a lawsuit; but that, had it been instituted, would have got into the newspapers and been an advertisement. There was considerable trouble about the entrance. A wide, commanding centre doorway was essential; but this, if made in the desirable proportions, would have terribly crippled the side windows. To obviate this difficulty, the exterior space allotted for the entrance between the frontage of the two windows was broad and noble, but the glass splayed inwards towards the shop, so that the absolute door was decidedly narrow.
"When we come to have a crowd, they won't get in and out," said Jones.
"If we could only crush a few to death in the doorway our fortune would be made," said Robinson.
"God forbid!" said Mr. Brown; "God forbid! Let us have no bloodshed, whatever we do."
In about a month the house was completed, and much to the regret of both the junior partners, a considerable sum of ready money was paid to the tradesmen who performed the work. Mr. Jones was of opinion that by sufficient cunning such payments might be altogether evaded. No such thought rested for a moment in the bosom of Mr. Robinson. All tradesmen should be paid, and paid well. But the great firm of Brown, Jones, and Robinson would be much less likely to scrutinize the price at which plate glass was charged to them per square foot, when they were taking their hundreds a day over the counter, than they would be now when every shilling was of importance to them.
"For their own sake you shouldn't do it," said he to Mr. Brown. "You may be quite sure they don't like it."
"I always liked it myself," said Mr. Brown. And thus he would make little dribbling payments, by which an unfortunate idea was generated in the neighbourhood that money was not plentiful with the firm.
CHAPTER V
THE DIVISION OF LABOUR
There were two other chief matters to which it was now necessary that the Firm should attend; the first and primary being the stock of advertisements which should be issued; and the other, or secondary, being the stock of goods which should be obtained to answer the expectations raised by those advertisements.
"But,