Barnum Phineas Taylor

Struggles amd Triumphs: or, Forty Years' Recollections of P.T. Barnum


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July, 1831, my uncle, Alanson Taylor, and myself opened a country store, in a building, which I had put up in Bethel in the previous spring, and we stocked the “yellow store,” as it was called, with a full assortment of groceries, hardware, crockery, and “notions”; but we were not successful in the enterprise, and in October following, I bought out my uncle’s interest and we dissolved partnership.

      About this time, circumstances partly religious and partly political in their character led me into still another field of enterprise which honorably opened to me that notoriety of which in later life I surely have had a surfeit. Considering my youth, this new enterprise reflected credit upon my ability, as well as energy, and so I may be excused if I now recur to it with something like pride.

      In a period of strong political excitement, I wrote several communications for the Danbury weekly paper, setting forth what I conceived to be the dangers of a sectarian interference which was then apparent in political affairs. The publication of these communications was refused and I accordingly purchased a press and types, and October 19, 1831, I issued the first number of my own paper, The Herald of Freedom.

      I entered upon the editorship of this journal with all the vigor and vehemence of youth. The boldness with which the paper was conducted soon excited wide-spread attention and commanded a circulation which extended beyond the immediate locality into nearly every State in the Union. But lacking that experience which induces caution, and without the dread of consequences, I frequently laid myself open to the charge of libel and three times in three years I was prosecuted. A Danbury butcher, a zealous politician, brought a civil suit against me for accusing him of being a spy in a Democratic caucus. On the first trial the jury did not agree, but after a second trial I was fined several hundred dollars. Another libel suit against me was withdrawn and need not be mentioned further. The third was sufficiently important to warrant the following detail:

      A criminal prosecution was brought against me for stating in my paper that a man in Bethel, prominent in the church, had “been guilty of taking usury of an orphan boy,” and for severely commenting on the fact in my editorial columns. When the case came to trial the truth of my statement was substantially proved by

      several witnesses and even by the prosecuting party. But “the greater the truth, the greater the libel,” and then I had used the term “usury,” instead of extortion, or note-shaving, or some other expression which might have softened the verdict. The result was that I was sentenced to pay a fine of one hundred dollars and to be imprisoned in the common jail for sixty days.

      The most comfortable provision was made for me in Danbury jail. My room was papered and carpeted; I lived well; I was overwhelmed with the constant visits of my friends; I edited my paper as usual and received large accessions to my subscription list; and at the end of my sixty days’ term the event was celebrated by a large concourse of people from the surrounding country. The court room in which I was convicted was the scene of the celebration. An ode, written for the occasion, was sung; an eloquent oration on the freedom of the press was delivered; and several hundred gentlemen afterwards partook of a sumptuous dinner followed by appropriate toasts and speeches. Then came the triumphant part of the ceremonial, which was reported in my paper of December 12, 1832, as follows:

      “P. T. Barnum and the band of music took their seats in a coach drawn by six horses, which had been prepared for the occasion. The coach was preceded by forty horsemen, and a marshal, bearing the national standard. Immediately in the rear of the coach was the carriage of the Orator and the President of the day, followed by the Committee of Arrangements and sixty carriages of citizens, which joined in escorting the editor to his home in Bethel.

      “When the procession commenced its march amidst the roar of cannon, three cheers were given by several hundred citizens who did not join in the procession. The band of music continued to play a variety of national airs until their arrival in Bethel, (a distance of three miles,) when they struck up the beautiful and appropriate tune of ‘Home, Sweet Home!’ After giving three hearty cheers, the procession returned to Danbury. The utmost harmony and unanimity of feeling prevailed throughout the day, and we are happy to add that no accident occurred to mar the festivities of the occasion.”

      My editorial career was one of continual contest. I however published the 160th number of The Herald of Freedom in Danbury, November 5, 1834, after which my brother-in-law, John W. Amerman, issued the paper for me at Norwalk till the following year, when the Herald was sold to Mr. George Taylor.

      Meanwhile, I had taken Horace Fairchild into partnership in my mercantile business, in 1831, and I had sold out to him and to a Mr. Toucey, in 1833, they forming a partnership under the firm of Fairchild & Co. So far as I was concerned my store was not a success. Ordinary trade was too slow for me. I bought largely and in order to sell I was compelled to give extensive credits. Hence I had an accumulation of bad debts; and my old ledger presents a long series of accounts balanced by “death,” by “running away,” by “failing,” and by other similarly remunerative returns. I had expended money as freely as I had gained it, for I had already learned that I could make money rapidly and in large sums, when I set about it with a will, and hence I did not realize the worth of what I seemed to gain so readily. I looked forward to a future of saving when I should see the need of accumulation.

      There was nothing more for me to do in Bethel; and in the winter of 1834-5, I removed my family to New York, where I hired a house in Hudson Street. I had no pecuniary resources, excepting such as might be derived from debts left for collection with my agent at Bethel, and I went to the metropolis literally to seek my fortune. I hoped to secure a situation in some mercantile house, not at a fixed salary, but so as to derive such portion of the profits as might be due to my individual tact, energy, and perseverance in the interests of the business. But I could find no such position; my resources began to fail; my family were in ill health; I must do something for a living; and so I acted as “drummer” to several concerns which allowed me a small commission on sales to customers of my introduction.

      Every morning I used to look at the “wants” in the Sun for something that would suit me; and I had many a wildgoose chase in following up those “wants.” In some instances success depended upon my advancing from three hundred to five hundred dollars; in other cases a new patent life-pill, or a self-acting mouse trap was to make my fortune. An advertisement announcing “An immense speculation on a small capital! $10,000 easily made in one year!” turned out to be an offer of Professor Somebody at Scudder’s American Museum to sell a hydro-oxygen microscope, offered to me at two thousand dollars – one thousand in cash and the balance in sixty and ninety days, on good security, – and warranted to secure an independence after a short public exhibition through the country. If I had the desire to undertake this exhibition and experiment, I had not the capital. Other and many similar temptations were extended, but none of them seemed to open the door of fortune to me.

      The advertisement in the Sun, of Mr. William Niblo, of Niblo’s Garden, for a barkeeper first brought me in contact with that gentlemanly and justly-popular proprietor. He wanted a well-recommended, well-behaved, trustworthy man to fill a vacant situation, but as he wished him to bind himself to remain three years, I, who was only seeking the means of temporary support, was precluded from accepting the position.

      Nor did all my efforts secure a situation for me during the whole winter; but, in the spring, I received several hundred dollars from my agent in Bethel, and finding no better business, May 1, 1835, I opened a small private boarding-house at No. 52 Frankfort Street. We soon had a very good run of custom from our Connecticut acquaintances who had occasion to visit New York, and as this business did not sufficiently occupy my time, I bought an interest with Mr. John Moody in a grocery store, No. 156 South Street.

      Although the years of manhood brought cares, anxieties, and struggles for a livelihood, they did not change my nature and the jocose element was still an essential ingredient of my being. I loved fun, practical fun, for itself and for the enjoyment which it brought. During the year, I occasionally visited Bridgeport where I almost always found at the hotel a noted joker, named Darrow, who spared neither friend nor foe in his tricks. He was the life of the bar-room and would always try to entrap some stranger in a bet and so win a treat for the company. He made several ineffectual attempts upon me, and at last, one