Филип Котлер

Стратегический менеджмент по Котлеру: Лучшие приемы и методы


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2000, p. 53.

      7

      Bickhoff N. Указ. соч., с. 53.

      8

      См., например: Brews P. J., «Star Trek strategy: Real strategy at work» («Стратегия звездного пути в действии»). In: Business Strategy Review, Autumn 2003, Volume 14, Issue 3, p. 34–43.

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