Грегори В. Дил

Революция бренда


Скачать книгу

их от того, что они не любят, и приблизит к тому, что им нравится. Это и есть основа вашего ценностного предложения.

      Большинству людей это не удается только потому, что они начинают прямо с порога, отчаянно пытаясь рассказать своей аудитории о как можно большем количестве обычных ценностных предложений в надежде, что хотя бы один или два человека купят у них что-нибудь. Именно это сделала женщина в телешоу Shark Tank, о которой я рассказывал в предыдущей главе, и она расплатилась за это сполна.

      Конец ознакомительного фрагмента.

      Текст предоставлен ООО «ЛитРес».

      Прочитайте эту книгу целиком, купив полную легальную версию на ЛитРес.

      Безопасно оплатить книгу можно банковской картой Visa, MasterCard, Maestro, со счета мобильного телефона, с платежного терминала, в салоне МТС или Связной, через PayPal, WebMoney, Яндекс.Деньги, QIWI Кошелек, бонусными картами или другим удобным Вам способом.

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