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Dan Olsen
The Lean Product Playbook
Praise for The Lean Product Playbook
“If you want to create successful, innovative products that customers love, Dan's playbook is a must-read.”
“Dan's product expertise was incredibly helpful in the early days of building and growing Box. I found his advice incredibly valuable – and if you want to build a successful product, you will too.”
“A great, detailed guide on how to find product-market fit and make things people will love. This book should be required reading for everybody building products.”
“Dan Olsen makes product development simple and logical. If you want to create kick-ass products, you need to read this book.”
“Dan's playbook is the missing manual on how to apply Lean Startup principles. This comprehensive, straightforward book guides you through everything you need to know to build a winning product.”
“Dan takes Lean Startup to a new level with his step-by-step playbook for creating great products! This book truly is for everyone – from designers to business people to engineers.”
“Dan Olsen is an established Lean product black belt in Silicon Valley. His book gives product teams a simple and straightforward way to identify product-market fit, launch an MVP, and then improve it systematically over time.”
“The Lean Product Playbook is the first book I've seen that truly explains how to apply Lean Startup concepts in a practical, step-by-step manner. Dan's product work with so many companies makes him an authority on the subject. Whether you're creating a product at a startup or a larger company, this book will prove invaluable.”
“Unlike many product gurus who are long on theory but short on practice, Dan Olsen has battle-tested his approach across many companies, many products, and many years of being a player-coach. Dan's simple but complete playbook gives teams the best chance to create not just great products, but great companies.”
“Dan is an exceptionally skilled product leader who was instrumental to our product's success at my first startup. He has distilled his expertise and advice into an easy-to-follow guide to creating products that deliver real customer value. I highly recommend this book to anyone leading, building, or marketing any product or service.”
“Dan transformed our product development process from chaos into a well-oiled machine. Now anyone who reads this book can benefit from his brilliant, practical approach. If you want to improve your organization's ability to innovate, this book is a must-read.”
“This book is a valuable blueprint for those who want to effectively apply Lean Startup concepts to build successful products. Dan knows what he's talking about – and deftly shares his knowledge and experience to bring Lean principles to life.”
“Dan is a rare breed in that he's able to blend business and customer needs with thoughtful process and product design. His guidance on best practices was helpful for us at One Medical and for other like-minded companies in Silicon Valley.”
“For those that are looking for a more structured approach to coming up with winning products, Dan combines modern techniques with experience to step you through the process.”
“Dan Olsen takes the mystery out of how to consistently create great products using Lean Startup principles. His framework and step-by-step guidance are easy to follow and can be applied by large and small teams alike. This book is a must-read for anyone involved in new product development.”
“Dan Olsen's The Lean Product Playbook is wonderfully thorough and practical. It provides invaluable step-by-step guidance to help you make sure that your product is The Right It, and also gives great advice on how to build It right. A must-read for any innovator and entrepreneur.”
“I wish I had this book when I started my business! Following Dan's advice on how to validate ideas before you build them can save you valuable time and money. This must-have playbook really paints a clear picture of the whole process and is filled with eureka insights.”
“Dan helped YouSendIt (now Hightail) launch our first subscription product shortly after we raised our first round of venture financing. His product expertise, which he shares in this book, really got our product management engine going. The result was a well-monetized product that customers loved.”
“Everyone aspires to increase their speed of innovation, reduce risk, and build products customers love. But it's challenging to do so without the right techniques. The Lean Product Playbook gives you the tactical how-to plan to actually achieve those goals.”
“As a client, we directly benefited from Dan's product expertise. Now that he's documented all this valuable knowledge, anyone who wants to build a successful product should read this book.”
THE LEAN PRODUCT PLAYBOOK
HOW TO INNOVATE WITH MINIMUM VIABLE PRODUCTS AND RAPID CUSTOMER FEEDBACK
DAN OLSEN
This book is printed on acid-free paper
Copyright © 2015 by Dan Olsen. All rights reserved.
Published by John Wiley & Sons, Inc., Hoboken, New Jersey
Published simultaneously in Canada
No part of this publication may be reproduced, stored in a retrieval system, or transmitted in any form or by any means, electronic, mechanical, photocopying, recording, scanning, or otherwise, except as permitted under Section 107 or 108 of the 1976 United States Copyright Act, without either the prior written permission of the Publisher, or authorization through payment of the appropriate per-copy fee to the Copyright Clearance Center, 222 Rosewood Drive, Danvers, MA 01923, (978) 750-8400, fax (978) 646-8600, or on the web at www.copyright.com. Requests to the Publisher for permission should be addressed to the Permissions Department, John Wiley & Sons, Inc., 111 River Street, Hoboken, NJ 07030, (201) 748-6011, fax (201) 748-6008, or online at www.wiley.com/go/permissions.
Limit of Liability/Disclaimer of Warranty: While the publisher and author have used their best efforts