is a beautifully crafted piece of work, so richly illustrated that at times I felt like I was reading a graphic novel. It is packed with fresh and varied case studies, most of which I hadn't come across before. But more importantly, this book is really useful. Whether you're an entrepreneur in the first throes of wrestling with a business idea, or a seasoned strategist at a large organization looking for new paths toward new opportunities, this is one of those rare how-to guides that actually overdelivers on the how-tos. My own copy will be well thumbed, for sure.”
“Strategy made fun! An innovative way of making strategic innovation come alive. This book will bring out the best of both the right and left half of your brain. Great for novice strategists and old hands alike.”
“Growing a business is all about identifying and leveraging opportunities. But where to start? How to know where to look? This book not only makes you change your thinking, it gets you moving, too, with novel and practical exercises that provide managers with a customizable pathway to growth.”
“How to make something challenging and complex easier to understand [and], easier to do by breaking it down into manageable and clear tasks. This book gives you very practical steps and advice on building new initiatives.”
“For anyone trying to navigate the complexities of value creation, The Art of Opportunity gets to the heart of how to operationalize entrepreneurship and innovation as the real engines behind strategic growth.”
“The Art of Opportunity provides a refreshing view on how to grow performance in an increasingly visual and collaborative world. It is compelling and simple and just what the business landscape needs. Worthy read.”
“A fantastic and beautiful design-thinking manifesto for the visual learner in all of us.”
“Sniukas, Lee, and Morasky have crafted a beautiful, full-color journey to innovation that takes you from beginning to end. The engaging visuals draw you in to understand the approach, while the simple step-by-step instructions get the thoughts out of your head and ready to execute. A must-read for anyone looking to tackle an opportunity they have spotted.”
“Step by step, The Art of the Opportunity encourages a fresh, visual look at how to deliver new value to customers.”
“Sniukas, Lee, and Morasky have artfully made complicated strategic design principles accessible to anyone looking to grow or build a business. The Art of Opportunity is a visually engaging guidebook that helps businesses of any size tap into their creativity to develop effective business strategies.”
“Whilst managing Apple Education in EMEA, we discovered the power and resilience of visual communications, giving us the ability to translate complex digital engagement into simple, informative and meaningful illustrations and graphics. Today, The Art of Opportunity helps move this work forward another important stage.”
“The Art of Opportunity is a key innovation masterpiece that is going to help me with our work with intrapreneurs at the largest entertainment media companies in the world.”
“The Art of Opportunity blazes a welcome trail to successful business growth.”
“Impactful and practical. An excellent guide for strategic reflection and action.”
“Being, Knowing, and Doing are must-have disciplines for any team to succeed. This book helps guide teams with crisp insights and methodologies to rapidly frame innovation projects.”
“The Art of Opportunity clearly details how to achieve success through proven strategic innovation and visual thinking methodologies. The authors expertly plot a path along the journey based on years of experience in helping companies realize significant growth. Let great things happen to you by reading this book.”
“In working with over 150 SMEs in the last 12 months, I have found they want business support that is practical, visual, and guides them to make the right decisions by inspiration and example. The Art of Opportunity does this brilliantly. It brings key visual tools into one place and shows you how to use and implement them at every stage for your business' success. Excellent book, a must buy.”
“A clear and practical approach to uncovering growth opportunities hidden within your business and how to make them a reality and driving the top line.”
“Destined to become ‘the bible' of incorporating business design thinking into building growth. It's a must-read.”
“An easy-to-follow blueprint for customer-centric innovation to drive business growth. Had I had this book 10 years ago, I'd have saved tons on agency fees!”
“It's not often a series of artful lateral choices are presented so elegantly that they can be pragmatically implemented like science. A must-read for leaders looking to innovate with their existing teams to create new value.”
“Read this book with a pen in hand, because you'll want to start creating your next strategic innovation straight away. This practical guidebook to business design thinking will help you make the most of your customer opportunities.”
“Practical. Transformative. Actionable. Leaders should equip their staff with this innovative guide. Follow the instructions. Your business will grow.”
“The Art of Opportunity brings you the artful innovation approach to helping you discover new growth opportunities that you would expect given the title. The book contains many useful tools including some nice approaches to customer journey mapping and practical tools for workshop leaders. It also does a good job of making design thinking and growth planning accessible for the nonexpert innovator. Keep innovating!”