Джозеф Б. Пайн

Экономика впечатлений: Как превратить покупку в захватывающее действие


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// Wired. – March 1998. – P. 162–168, 186–189.

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      Тематические рестораны стали настолько популярными, что 15 апреля 1998 г. сатирический интернет-журнал TheOnion (www.theonion.com) опубликовал статью Nation's Last Themeless Restaurant, которая, по всей видимости, была вызвана заменой кафе Pat's Place в Дабеке, штат Айова, седьмым по счету в этом городе центром Paddy O'Touch down's Irish Sports Bar&Good-Tyme Internet Grill.

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      Steven E. Prokesch, Competing on Customer Service: An Interview with British Airways' Sir Colin Marshall // Harvard Business Review 73. – November-December 1995. – № 6. – P. 103. Реакция на это интервью, в котором впервые была опубликована концепция впечатлений как отдельного экономического предложения, приводится в B. Joseph Pine II, Customer Service on British Airways // Letter to the Editor, Harvard Business Review 74. – January-February 1996. – № 1. – P. 162–164.

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      Howard Riell, Upscale Grocer Chain Grows // Stores. – March 1995. – P. 26.

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      Russel Vernon, Fighting Back – A Small Retailer Takes on the EEOC // Retailing Issues Letter 8. – November 1996. – № 2. – P. 2 (Center for Retailing Studies, Texas A&М University). См. также Leonard E. Berry, On Great Service: A Framework for Action. – New York: Free Press, 1995. – P. 90–92 (в особенности).

      10

      Tibor Scitovsky, The Joyless Economy: The Psychology of Human Satisfaction, Revised Edition. – New York: Oxford University Press, 1992. – P. 67.

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